Feature

Mar 09, 2023 By Salesforce India

Your Complete Guide to Calculating and Reducing Customer Acquisition Cost

An in-depth guide to Customer Acquisition Costs: What it is, why it is essential, how to calculate it, how to reduce it, and how to drive growth.... Read More

Customer Journeys

Distributed Commerce: Companies Turn To New Digital Marketing Channels To Survive

Feb 01, 2023 By Salesforce India

5 Ways to Measure Customer Experience Right and Drive Efficient Growth

In a customer-first environment, a business can set itself apart from competitors with these five tips that help measure customer experience, unlock business efficiency and drive greater customer satisfaction.... Read More

Customer Journeys

Oct 19, 2020 By Martin Kihn

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

During normal years – that is, not now – it’s common for marketers to do quarterly or even annual media budgeting. But in today’s environment, that pace won’t work. Here's what they can do instead... Read More

Customer Engagement, Marketing, Marketing Cloud, Customer Journeys, Personalization, Email Marketing, Thought Leadership, Analytics

Aug 24, 2020 By Guilda Hilaire

Introducing Moment Makers, a Series on Creating Long-Lasting Marketing Connections

Join us for Moment Makers — a new series to give marketers inspiration and hands-on tips for making impactful moments every single day. Start here... Read More

Customer Engagement, Marketing, Marketing Cloud, Customer Journeys, Cross-Channel Marketing