Feature

Aug 27, 2020 By Salesforce India

Infographic: Human Customer Service vs Automation - Is your Business Making the Right Choice?

By automating frontline customer service for speed and cost efficiencies - and minimising the role of human customer service representatives (CSR) in driving customer experience - companies could miss out on a huge opportunity. 86% of consumers prefer interacting with humans than chatbots. And... Read More

Customer Engagement

Aug 25, 2020 By Salesforce India

7 Must-Watch Sessions at Salesforce Live: India

We’re just a few weeks away from Salesforce Live: India and we couldn’t be more excited! This 5-hour virtual event, streaming live on 10 September, is shaping up to be a one-of-a-kind experience packed with inspiration and innovation. Hear from India’s top Trailblazers as they share their stories... Read More

Customer Engagement

Aug 24, 2020 By Guilda Hilaire

Introducing Moment Makers, a Series on Creating Long-Lasting Marketing Connections

Join us for Moment Makers — a new series to give marketers inspiration and hands-on tips for making impactful moments every single day. Start here... Read More

Customer Engagement, Marketing, Marketing Cloud, Customer Journeys, Cross-Channel Marketing

Aug 17, 2020 By Chris Jacob

Marketing That Matters: Upskill Talent for the Strategy You Need

Here’s a look at three key data insights driving CMO decision-making today, informed by the State of Marketing and other consumer research. They also inspired lively conversation among top CMOs at our first Marketing in Motion event... Read More

Customer Engagement, CEO, Marketing, Marketing Cloud, Analytics, Data Management, Customer Experience, Digital Marketing, Digital Transformation

Aug 13, 2020 By Salesforce India

4 Steps to Building a Hyperpersonalised Services Experience in Financial Services

When it comes to financial services, customers today expect a digital-first experience that’s not only quick and efficient, but also hyper-personalised and channel-agnostic. How can financial services providers effectively meet these demands? To find out, Salesforce recently hosted a webinar on The... Read More

Customer Engagement

Aug 10, 2020 By Mark Abramowitz

The Biggest Customer Service Trend of 2020? Phone Support

Customers demand support over the phone, and many companies are now challenged to deliver a consistent and quality experience during a pandemic. Here's how to do it well... Read More

Customer Engagement, Customer Service, Communications, Service, Service Cloud

Aug 05, 2020 By Vasudeva Rao Munnaluri

Human CSRs as the Game-Changers for Customer Service

The digitally savvy customer of today has pushed the frontiers of customer service, forcing businesses to extend superior customer service anytime, anywhere. And contact centres are expected to adapt to the ever-increasing volumes of customer queries and complaints, efficiently and... Read More

Customer Engagement

Jul 28, 2020 By Salesforce India

How Marketing Strategies Are Evolving in Response to COVID-19

Marketers are, in many ways, the voice of a company. They shape how customers perceive a brand—particularly in times of crisis. But COVID-19 is completely new territory. How should marketers respond? How can they best engage with customers at this time? To shed some light on these subjects,... Read More

Customer Engagement

Jul 08, 2020 By Salesforce India

How Marketers Can Innovate in Times of Disruption

COVID-19 has accelerated digital adoption. More customers are now open to e-retail, enrolling for virtual education, and making financial investments online. And amidst all these changes, organisations are looking at marketers to boost customer engagement and loyalty. As marketers, how do you get... Read More

Customer Engagement