Feature

Jun 23, 2022 By Salesforce India

Keep your Data Secure and Accessible from Anywhere with Hyperforce

Designed to help your business scale faster Salesforce Hyperforce enhances your data security and privacy when you build custom applications on Salesforce Platform, or use any Salesforce solution. ... Read More

Data Management

Aug 25, 2021 By Mike Kostow

84% of Marketers Say Customer Expectations Are Changing Their Digital Strategy

Read the 2021 State of Marketing report to know the biggest priorities and challenges that will shape marketing in 2021 and beyond.... Read More

Marketing, Research, Thought Leadership, Future of Work, Digital Transformation, Account-Based Marketing, Data Management

Sep 28, 2020 By Martin Kihn

3 Principles To Help You Rethink Your Approach To Customer Data

Today, as businesses decide how and when to reopen, it’s a great time to revisit our assumptions about our customers. Here are three basic principles to guide data-driven marketers in reassessing their approach to customer data... Read More

Customer Engagement, Marketing, Marketing Cloud, Thought Leadership, Data Management

Aug 17, 2020 By Chris Jacob

Marketing That Matters: Upskill Talent for the Strategy You Need

Here’s a look at three key data insights driving CMO decision-making today, informed by the State of Marketing and other consumer research. They also inspired lively conversation among top CMOs at our first Marketing in Motion event... Read More

Customer Engagement, CEO, Marketing, Marketing Cloud, Analytics, Data Management, Customer Experience, Digital Marketing, Digital Transformation

Illustration of Customer 360 Data Manager capabilities

Apr 23, 2020 By Ron Pereira

What Is Salesforce Customer 360 Data Manager?

At Connections '19, Salesforce added to its offerings for building a single source of truth to include an enterprise-grade customer data management and activation platform to build a unified profile of each customer and deliver hyper-personalised engagement across marketing, commerce, service, and... Read More

Data Management, Salesforce Ohana, Cross-Channel Marketing