Feature

Aug 17, 2021 By Sanjay Bhattacharjee

5 Tips to Creating a Truly Phygital Experience: Lessons from Titan’s Head of CRM, Sanjay Bhattacharjee

Getting value for money is a given for today’s customers, so merely providing great products won’t cut it any longer. Customer focus is increasingly shifting from product quality and pricing to the overall experience a brand offers, whether online or offline.... Read More

Customer Engagement, Trailblazer Story

Infographic: How Low-Code App Development Enables Business Agility in Times of Change

Aug 12, 2021 By Salesforce India

Infographic: Strengthening Your Field Service Strategy for the New Normal

The Salesforce report – Strengthen Your Field Service Management Strategy – summarises expert tips and best practices for field service decision-makers and professionals to build a strategy that's ready for the new normal.... Read More

Customer Engagement

Aug 10, 2021 By Salesforce India

How Technology Can Drive Brand Advocacy from your Customers

Understanding consumer psychology can help build desired brand perceptions and loyalty. Learn how technology helps leverage these factors to create brand advocates.... Read More

Customer Engagement

Jul 12, 2021 By Salesforce India

Why White Glove Service is Key to Your Customer Success Strategy

Customers expect white glove service from the brands they love. Learn how businesses can continue to delight customers with technology.... Read More

Customer Engagement

Jul 06, 2021 By Sundeep Kamath

In-Step with Customer Expectations: How Technology can help Service Teams Deliver Connected Experiences

Get insights from our Regional Sales Director of Service Cloud into how businesses can enhance engagement through customer service to drive business growth.... Read More

Customer Engagement

Jun 29, 2021 By Mithlesh Razdan

5 Ways to Make Your Retail Bank More Customer-centric

Putting customers at the heart of everything you do is a key component of retail banking success. Here are five ways to build this customer-centricity.... Read More

Customer Engagement

May 20, 2021 By Salesforce India

Marketing is Changing Rapidly. See How Leaders are Adapting.

AI, Budgeting, Cross-Collaboration are becoming the success formula for marketing in a new normal. Read on to find out how you can succeed at marketing in the next decade.... Read More

Customer Engagement

Apr 13, 2021 By Kritika Srinivasan

How IDFC Asset Management Uses Technology to Enable Seamless Customer Experiences

IDFC Asset Management’s VP of Marketing, Shweta Kothari talks about how CMOs must think digital-first to drive hyperpersonalisation. Read on to learn how IDFC too stays customer-centric.... Read More

Customer Engagement, Trailblazer Story

Apr 08, 2021 By Salesforce India

Infographic: Strategies, Tactics & Technologies: What Customer Service is Turning to in the New Normal

In this IG, you will find insights from our 4th Edition State of Service Report into how technology is driving greater customer satisfaction by optimising service team performance.... Read More

Customer Engagement