Feature

Jun 26, 2020 By Shonnah Hughes

How Emotional Intelligence Increases Customer Loyalty

Customer service representatives and social media users are no strangers to the growing phenomena of “cancel culture.” As humans, however, we crave interaction and acceptance. So why is it now common to cancel services after a single negative interaction? How can we use emotional intelligence (EQ)... Read More

Customer Engagement, Customer Service, Customer Experience, Leading Through Change

Customer Centric Technology: Salesforce brings you an all-in-one guide on how customer centric technology can help transform the Indian insurance industry & solve some major customer centric problems.

Jun 23, 2020 By Ayan Sarkar

A New Day for Indian Insurance With Customer-Centric Technology

School admissions have opened for the current Indian academic year. Most of you must have opted to pay fees online. Just like the Internet, online transactions have become ubiquitous too. And this is because India’s financial service providers have successfully digitised and simplified banking... Read More

Customer Engagement

Jun 16, 2020 By Salesforce India

Infographic: 6 Smart Tips to Grow Your Small Business Using Social Media

With more than 294 million users (and counting), social media platforms in India are a huge marketplace for small businesses. As a small business owner, you can use social media effectively to grow your business. Check out some of our tips to do just that. Social media for small businesses can... Read More

Customer Engagement, Small Business, SMB Spotlight

Jun 15, 2020 By Salesforce India

The 6th State of Marketing Report Uncovers Trends to Navigate Change

Marketers have always been at the forefront of change. A few months ago, their focus was on trying to innovate and stay ahead in a new decade where every industry, region, and customer experience is being disrupted. Technologies such as artificial intelligence (AI), along with increased customer... Read More

Customer Engagement, Leading Through Change, Marketing, Industry Report, Research

May 25, 2020 By Tiffani Bova

Selling From Home: 10 Sales Questions From Our Community, Answered

COVID-19 has changed the way we do sales forever. Nearly everyone is now a virtual, remote seller, and that will remain mostly true even when it’s safe for us to go back to the office. It’s a major shift – one that’s led many of you to reach out for advice on how to best sell from home. Well, ask... Read More

Customer Engagement, Sales, Sales Cloud, Leading Through Change, Thought Leadership

May 21, 2020 By Salesforce India

How to Think Like a Startup – And Why

All businesses begin as startups. Young and enthusiastic, octane-driven, they attract the right talent. Sometimes, somewhere along their journey, large companies forget this working style and adrenaline-packed culture. Innovation and creativity take a back seat, alongside the agility to adapt and... Read More

Customer Engagement

Apr 30, 2020 By Anna Rosenman

How to Update Your Site Faster in Times of Crisis: 5 Tips

Crisis drives rapid change. Across industries, we’re grappling with a communication challenge in real time. Commerce leaders face a unique need to keep a mountain of content current – all while their content teams work from home. You and your content team may feel it’s impossible to respond fast... Read More

Customer Engagement, Commerce, Leading Through Change, Salesforce CMS, Retail

Apr 30, 2020 By Andrew Albert

Deploy a Crisis Response App to Support Your Workforce and Business Continuity

Over the last month, business practices have changed around the world. Routines are no longer the same, and we’re figuring out where to focus and how to pivot based on changing data and operational considerations. Yet, it’s awe-inspiring to see individuals and teams, all across the world, finding... Read More

Customer Engagement, IT, AppExchange, Apps, Leadership, Leading Through Change

Mar 31, 2020 By Heidi Robbins

How to Communicate With Customers During Times of Crisis

Whether it’s a global issue like COVID-19 or a local emergency, businesses must have a crisis communication plan in place for their customers. This goes beyond minor adjustments to marketing messages. The plan must extend to customer service teams, your website, social channels, customer-facing... Read More

Customer Engagement, Customer Service, Marketing, Best Practices, Leadership, Thought Leadership, Leading Through Change