Feature

Apr 07, 2021 By Salesforce India

Infographic: Hyper-Personalisation As A Game-Changer In Financial Services

Read on to know how digital tools can help Indian finance firms compete with tech giants like Google and Amazon that are providing hyperpersonalised financial services.... Read More

Customer Engagement

Apr 01, 2021 By Salesforce India

Infographic: Recharge your Business with a ServiceTeam Upgrade

Businesses that leverage technology deliver fast, personalised customer experiences. Read on to know how Salesforce Service Cloud can help your service agents become service superheroes.... Read More

Customer Engagement

Mar 24, 2021 By Yashdeep Vaishnav

The New Marketing Imperative is a Mix of Innovation, Technology and Techniques

Rapid digitisation and change in customer expectations have caused marketers to ramp up customer engagement. Read this blog to learn how businesses can leverage technology to make marketing a data-backed, cross-functional operation.... Read More

Customer Engagement

Mar 01, 2021 By Archana Sinha

Accelerate for Marketing Success in a Post-Pandemic World

Senior Director, Marketing Salesforce India, Archana Sinha decodes a marketer’s enhanced roles and how technology can help them overcome new marketing challenges with the effective 3R Framework. Read on for much more.... Read More

Customer Engagement

Feb 24, 2021 By Mark Abramowitz

Customer Effort Score Cracks the Top 5 Most-Measured Service Metrics

Service professionals are measuring how much work it takes for a customer to get the information they need from their brand.... Read More

Service, Service Cloud, Research, Customer Engagement

Feb 23, 2021 By Sridhar H

Navigating Customer Service Transformation with Technology: Insights from the Salesforce State of Service Report

With social distancing and lockdown dictating the terms, the spotlight was firmly on customer service last year as case volumes from anxious customers shot up. But high performing teams pivoted on technology to provide personalised service led by empathy. Building on lessons learnt during the... Read More

Customer Engagement

Feb 19, 2021 By Taylor Price

New Research: Is CRM the Secret to Connecting Your Business Silos?

Salesforce partnered with Forrester Consulting to evaluate the use of CRM systems across a wide range of industries.... Read More

360 Perspectives, Research, CEO, CRM, Customer Engagement, Thought Leadership

Feb 18, 2021 By Salesforce India

Infographic: Four trends that will Change the B2C Consumer Purchase Journey Forever

Let’s face it: consumers are more empowered than ever before and evolving faster than businesses would have imagined. The only way forward for consumer-facing businesses is to try and keep up with the changes that this new buyer is about to drive. ... Read More

Customer Engagement