Apr 12, 2023 By Martin Kihn

What Does ‘Real-Time Marketing’ Really Mean?

Discover the true definition of real-time marketing in our concise guide. Get insights on the importance and benefits of this marketing strategy.... Read More

Digital Transformation

Oct 19, 2020 By Martin Kihn

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

During normal years – that is, not now – it’s common for marketers to do quarterly or even annual media budgeting. But in today’s environment, that pace won’t work. Here's what they can do instead... Read More

Customer Engagement, Marketing, Marketing Cloud, Customer Journeys, Personalization, Email Marketing, Thought Leadership, Analytics

Sep 28, 2020 By Martin Kihn

3 Principles To Help You Rethink Your Approach To Customer Data

Today, as businesses decide how and when to reopen, it’s a great time to revisit our assumptions about our customers. Here are three basic principles to guide data-driven marketers in reassessing their approach to customer data... Read More

Customer Engagement, Marketing, Marketing Cloud, Thought Leadership, Data Management

Martin Kihn

What Does ‘Real-Time Marketing’ Really Mean?

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

3 Principles To Help You Rethink Your Approach To Customer Data

How To Supercharge Your Automation for Bigger Cost Savings and More Efficiency

Editors' Picks

Why It Might Be Time to Automate Your Insurance Claims Experiences

Organisations Should Focus on Building Responsible AI. Here’s How.

Americas

Europe, Middle East, and Africa

Asia Pacific

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What Does ‘Real-Time Marketing’ Really Mean?

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

3 Principles To Help You Rethink Your Approach To Customer Data

How To Supercharge Your Automation for Bigger Cost Savings and More Efficiency

Editors' Picks

Why It Might Be Time to Automate Your Insurance Claims Experiences

[Infographic] Get Sales Automation Right: MSME Industry Leaders Share Insider Secrets

Organisations Should Focus on Building Responsible AI. Here’s How.

Americas

Europe, Middle East, and Africa

Asia Pacific