Feature

Jun 30, 2023 By Bobby Jania

3 Ways Generative AI Will Help Marketers Connect With Customers

Generative AI is more than just hype. It has the potential to change the way we work. It can also help get you closer to your customers.... Read More

Marketing

Jun 30, 2023 By Dillon Baker

Are Your Marketing Emails Effective? These 10 KPIs Will Tell You

These email marketing KPIs help you understand how well your messages are connecting with a digital audience.... Read More

Marketing

Aug 25, 2021 By Mike Kostow

84% of Marketers Say Customer Expectations Are Changing Their Digital Strategy

Read the 2021 State of Marketing report to know the biggest priorities and challenges that will shape marketing in 2021 and beyond.... Read More

Marketing, Research, Thought Leadership, Future of Work, Digital Transformation, Account-Based Marketing, Data Management

Oct 19, 2020 By Martin Kihn

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

During normal years – that is, not now – it’s common for marketers to do quarterly or even annual media budgeting. But in today’s environment, that pace won’t work. Here's what they can do instead... Read More

Customer Engagement, Marketing, Marketing Cloud, Customer Journeys, Personalization, Email Marketing, Thought Leadership, Analytics

Sep 28, 2020 By Martin Kihn

3 Principles To Help You Rethink Your Approach To Customer Data

Today, as businesses decide how and when to reopen, it’s a great time to revisit our assumptions about our customers. Here are three basic principles to guide data-driven marketers in reassessing their approach to customer data... Read More

Customer Engagement, Marketing, Marketing Cloud, Thought Leadership, Data Management

Sep 14, 2020 By Kaleem McGill

Email Marketing Automation Tactics Proven To Grow Your Prospect Pipeline

Even during a “hiring freeze” building relationships with strong candidates should still be important. Here are the three email marketing automation tactics one solutions architect used to prime the candidate funnel for when the roles return... Read More

Customer Engagement, Marketing, Marketing Cloud, Email Marketing

Sep 14, 2020 By Tracy Eiler

How To Target the Right Accounts and Other ABM Insights From a CMO

Most B2B marketers have an account-based marketing (ABM) strategy. But how can you tell if your strategy’s working? And if it’s time for a change, where do you start? These tips can point you in the right direction... Read More

Customer Engagement, Marketing, Pardot, Marketing Cloud, Account-Based Marketing, B2B Marketing, Lead Generation

Aug 24, 2020 By Guilda Hilaire

Introducing Moment Makers, a Series on Creating Long-Lasting Marketing Connections

Join us for Moment Makers — a new series to give marketers inspiration and hands-on tips for making impactful moments every single day. Start here... Read More

Customer Engagement, Marketing, Marketing Cloud, Customer Journeys, Cross-Channel Marketing

Aug 17, 2020 By Chris Jacob

Marketing That Matters: Upskill Talent for the Strategy You Need

Here’s a look at three key data insights driving CMO decision-making today, informed by the State of Marketing and other consumer research. They also inspired lively conversation among top CMOs at our first Marketing in Motion event... Read More

Customer Engagement, CEO, Marketing, Marketing Cloud, Analytics, Data Management, Customer Experience, Digital Marketing, Digital Transformation