360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Mar 09, 2017 By Zachary Reiss-Davis

Key Trends All Marketers Need to Know About Advertising in 2017

As you continue to implement all of your carefully thought out 2017 plans for your digital advertising, let’s take a step back and think about what new realities all marketers and advertisers need to know, as part of the launch of our new e-book. Digital advertising continued to grow in 2016,... Read More

Advertising, Marketing, Marketing Cloud, Social Media

Mar 06, 2017 By Heike Young

20 Social Media Best Practices for Businesses

Social media accounts for a third of all time spent online. Social networks have changed the game forever for marketers — and the changes aren’t slowing down anytime soon. Keeping up with the latest social channels and their functionalities can feel like a full-time job. And if you’re like most... Read More

Marketing, Social Media

Feb 10, 2017 By John Thies

6 Ways to Use Social Media Creatively in Email

In recent years, there have been many published articles describing the death of email, or social media marketing fails, but fortunately neither system is dead and they won’t be going anywhere soon. Marketers will continue to see email as the chief communication choice for lead acquisition and new... Read More

Marketing, Social Media

Feb 08, 2017 By Ann Smarty

Three Ways Businesses Are Smartly Leveraging Hashtags

Hashtags have changed the way we build online interactions. Giving an amazing ability to funnel online conversations and turn them into a powerful brand asset, hashtags can inspire many marketing tactics you wouldn't have come up otherwise. There are countless examples of brands utilizing hashtags... Read More

Marketing, Social Media

Jan 25, 2017 By Rachel Ginsberg

Deleted or Retweeted? Salesforce’s Best Practices for Providing Social Media Support

We all know helping customers is a top priority. At Salesforce we make sure we are always listening and engaging. According to JD power and Associates 67% of consumers have used a company's social media site for servicing, compared with 33% for social marketing. Are you doing your best to capture... Read More

Customer Service, Social Media

Jan 24, 2017 By Chris Jacob

4 Digital Transformations That Put Customers at the Center of your Digital Advertising

This past year has been a landmark one for brands and marketers that put the customer at the heart of their digital advertising efforts. With global digital advertising revenues set to grow to $229 billion in 2017, the stakes for brands to get this right is only getting higher. To put that $229... Read More

Marketing, Marketing Cloud, Social Media, Advertising

Jan 13, 2017 By Kristina Jaramillo

Social Lead Validation - The Missing Ingredient From Most Inbound LinkedIn Marketing Programs

All sales leads are not equal. I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing and lead generation programs. They don’t want to waste time and money like the companies that Straight... Read More

Sales, Social Media, Online Marketing, Marketing

Jan 05, 2017 By Kim Honjo

The 5 Revolutionary Technologies That Will Dominate 2017

Inventions, science, and technology leapt forward in the 20th century faster than any century prior. A hundred years ago innovators had just invented radio tuners and circuits, affordable automobiles, and the first ‘robot’ in 1921. Fast forward to now, and we’ve created an immersive digital world... Read More

Apps, Cloud, Customer Service, Featured, Innovation, IT, Marketing, Mobile, Social Media, Artificial Intelligence, IoT, Service, Customer Experience, Einstein, Platform

Dec 30, 2016 By Tiffany Hsu

The Biggest Social Media Showdowns of 2016

Remember the days when could only post a status on Facebook and Instagram was just for photos? Now we live in a world of filters, stickers, live streams, and so much more. As new technologies develop, we often see different social networks start offering the same features. As they duke it out for... Read More

Marketing, Social Media

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Key Trends All Marketers Need to Know About Advertising in 2017

20 Social Media Best Practices for Businesses

6 Ways to Use Social Media Creatively in Email

Three Ways Businesses Are Smartly Leveraging Hashtags

Deleted or Retweeted? Salesforce’s Best Practices for Providing Social Media Support

4 Digital Transformations That Put Customers at the Center of your Digital Advertising

Social Lead Validation - The Missing Ingredient From Most Inbound LinkedIn Marketing Programs

The 5 Revolutionary Technologies That Will Dominate 2017

The Biggest Social Media Showdowns of 2016

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First