360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Illustration of Astro and Einstein with iPhones

Jul 20, 2019 By Heike Young

25 of the Best Social Media Campaigns

In 2019, checking social media is as routine as eating breakfast. Social channels like Facebook, Instagram, and YouTube earn internet users’ attention for about 45 minutes per day, according to one study. Of course, all that time spent on social media means that brands increasingly want to use... Read More

Marketing, Social Media, Social Media Marketing

Apr 02, 2019 By Regis Crawford

What Is Social Selling and How Does it Work?

Editor's note: This article is among our most popular, so we’ve updated it recently to keep things fresh. Buying and selling have always been social activities. Before our lives were lit by a thousand screens full of Facebook, Twitter, and every other glowing corner of the internet, people asked... Read More

Marketing Cloud, Social Media

Dec 18, 2017 By Regis Crawford

4 Tips to Revamp Retail Social Media Strategy for the Holiday Season and Beyond

Having a rock solid marketing strategy in place during the holiday commotion is a must, especially for retailers. The National Retail Federation (NRF) expects holiday sales to near $682 billion this year, a 3.6%–4% increase in holiday sales from last year. With such massive revenue opportunities,... Read More

Social Media, Retail, Marketing Cloud, Marketing

Dec 14, 2017 By Madison Slinker

12 Days of Trailblazing: 6 Trailblazers You Should Follow on Twitter

We get it, really we do. Twitter is addicting. Pulling down to refresh that feed, seeing a new shiny tweet pop up out of nowhere, it’s all a bit magical. Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams should all win gold medals — or at least start a band. But, there’s a monster problem... Read More

Cloud, Social Media

Nov 29, 2017 By Megan Hostetler

The Day-to-Day Life of a Social Media Consultant

What do the Pope, rainbow bagels, and Shih-Tzu puppies have in common? Well you can find out during this week’s Marketing Cloudcast episode! On this week’s episode we met with Meg Connolly, who has done just about everything when it comes to social media marketing. She has managed wildly successful... Read More

Marketing Cloud, Marketing, Social Media, Marketing Cloudcast

Nov 27, 2017 By Regis Crawford

The ROI of Social Research Report

There is quite a bit that goes into establishing a world-class social team — developing strategy, enabling stakeholders, launching social campaigns, engaging followers, listening for insights, and connecting social media strategy to overall business goals — just to name a few. The next step... Read More

Customer Service, Social Media

Nov 21, 2017 By Regis Crawford

3 Ways Retailers Can Rock Social Customer Service This Holiday Season

More and more customers are turning to social channels for customer support. Are you listening and responding to their needs? Learn why ALEX AND ANI embraced social customer service within their organization and three key ways you can do the same this holiday season. ... Read More

Social Media, Retail, Customer Service, Holiday Readiness

Nov 02, 2017 By Christy Poulos

Salesforce on Salesforce: How the Salesforce Social Team Tackles Dreamforce

How often does a corporate social team get the opportunity to manage hundreds of thousands of mentions across social media, millions of live stream viewers, a music festival, and one of the most talked-about technology CEOs on the planet all in the same week? Once a year these all come together for... Read More

Dreamforce, Events, Social Media

Customer Acquisition for Retail: Holiday Marketing Tips

Oct 16, 2017 By Hilary Givens

'Tis the Season to Grow Your Customer Base

During the holiday season, smart retail marketers know that they have a unique asset that only they can put to use - customer data in their CRM. To boost holiday sales, CRM data can help grow every retailer's customer base by targeting shoppers directly on Google and Facebook. 2017 is coming to a... Read More

Advertising, Marketing, Social Media, Retail

Go to the Resource Center

How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

25 of the Best Social Media Campaigns

What Is Social Selling and How Does it Work?

4 Tips to Revamp Retail Social Media Strategy for the Holiday Season and Beyond

12 Days of Trailblazing: 6 Trailblazers You Should Follow on Twitter

The Day-to-Day Life of a Social Media Consultant

The ROI of Social Research Report

3 Ways Retailers Can Rock Social Customer Service This Holiday Season

Salesforce on Salesforce: How the Salesforce Social Team Tackles Dreamforce

'Tis the Season to Grow Your Customer Base

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First