Marc has been telling the social enterprise story using examples like Toyota Friend, Groupon Forever, and Gadorade's Mission Control, but at Salesforce we still needed to undergo our own social transformation.
We wanted to be able to tell our story by Dreamforce and we wanted to share it at...
Many companies are thinking about building command centers to listen and engage on social channels.
The question is, what would your ideal setup look like?
Would it be the ZenViews Command Center used by many traders?
Or would you get a couple of the 27 Inch Apple...
Businesses are beginning to put a huge emphasis on Facebook Marketing.
The old model was to drive traffic to your website and have prospects and customers fill out forms, and eventually those people are added to your email marketing lists.
The new model with Facebook is similar, but there...
A lot has changed in the last year. As we prepare for Dreamforce, our social media channels are playing a critical role in driving attendees.
These 10 screenshots give you a sense of how we're using Facebook, YouTube, and Chatter to make Dreamforce the Cloud Computing...
We are seeing incredible growth in the use of online video for B2B marketing.
This presentation highlights what is fueling that growth and touches on some of the tactics that have worked well for us.
If this video proves valuable here are some additional recommendations.
How to Use...
This was first published about a month back, but I wanted to call it out because it's a great resource. I especially like the chapters on content marketing, infographics, and reaching influencers.
The Social Media ProBook
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