360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jan 08, 2016 By Joshua March

How Social Media is Creating a Customer Experience Revolution

Brands that look to set themselves apart from the rest, in the new reality of the open digital marketplace, know that customer experience is the differentiator. The bar has been raised in customer experience expectations and brands who fail to see the writing on the wall are finding themselves... Read More

Customer Service, Social Media

Dec 30, 2015 By Shelley Cernel

Social Selling for the Modern Sales Professional

The social selling revolution is upon us. And as the B2B landscape evolves, strategies need to adapt accordingly. The social selling approach has been bouncing around the sales space for a while now, but what does it really mean? In short, social selling refers to placing focus on building... Read More

Sales, Social Media

Dec 21, 2015 By Heike Young

The 30 Most Genius Content Marketing Examples of 2015

Content marketing is heading for exciting new territory in 2016. A new survey finds that 64% of PR and marketing pros will increase content marketing efforts in 2016. Content expert and author Ann Handley predicts that content marketing will truly “grow up” in 2016, as content strategists tell... Read More

Marketing, Content Marketing, Social Media, Marketing Cloud, Online Marketing

Dec 16, 2015 By Taylor Tomita

Creating a Brand Identity For Your Business

As a new business you have long uphill battle. You will need to carefully manage your business, attract customers, and contend with a market already saturated with wide-eyed entrepreneurs. It’s hard enough to keep afloat, never mind trying to extend your reach beyond your geographical location. You... Read More

Marketing, Social Media

The 30 Most Brilliant Social Media Campaigns of 2015

Dec 14, 2015 By Heike Young

The 30 Best Social Media Campaigns of 2015

In 2015, social media campaigns that were visually compelling, customer-centric, and creative took the spotlight. Instead of self-promotion and noisy broadcasting, many brands kept customers engaged and entertained on their social media properties by offering unique and valuable content — a... Read More

Marketing Cloud, Online Marketing, Social Media, Featured

Dec 14, 2015 By Zachary Reiss-Davis

High U.K. Advertiser Demand for Facebook Ads on Black Friday, Cyber Monday

For years in the United States, Black Friday -- the day after American Thanksgiving -- has marked the official start of deep discounts and the Christmas shopping period. Five years ago, it didn’t exist in the United Kingdom, but this year, Visa Europe predicted expected “as much as £2B spent in... Read More

Advertising, Marketing, Marketing Cloud, Retail, Social, Social Media

Dec 03, 2015 By Zachary Reiss-Davis

High Advertiser Demand for Facebook Ads on Black Friday, Cyber Monday

Black Friday marks the official start of deep discounts and the holiday shopping period for U.S. consumers. A retail analyst predicted last week that “between Thanksgiving and Cyber Monday, $80 billion will be spent online as well as in stores”, and according to eMarketer, in 2014 Cyber Monday “was... Read More

Advertising, Marketing, Marketing Cloud, Retail, Social, Social Media

Nov 27, 2015 By Joanne Black

The #1 Prospecting Tip to Blow Past Your Sales Goals

Every rep wants to get in front of qualified prospects as quickly as possible. But how much time and energy do reps typically waste cold calling lists of people who may or may not have decision-making authority, or following up on unqualified leads? Far too much! And it doesn’t have to be that... Read More

Sales, Social Media

Nov 27, 2015 By Zachary Reiss-Davis

Coordinate TV and Twitter Ad Campaigns for Better Results

The modern experience of watching a television screen is intrinsically tied to using a second screen as well -- the screen of a smartphone. In fact, 84% of smartphone and tablet users say they use their devices while watching TV, and over one million people in the United States turn to Twitter as... Read More

Advertising, Marketing, Marketing Cloud, Social Media

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How Social Media is Creating a Customer Experience Revolution

Social Selling for the Modern Sales Professional

The 30 Most Genius Content Marketing Examples of 2015

Creating a Brand Identity For Your Business

The 30 Best Social Media Campaigns of 2015

High U.K. Advertiser Demand for Facebook Ads on Black Friday, Cyber Monday

High Advertiser Demand for Facebook Ads on Black Friday, Cyber Monday

The #1 Prospecting Tip to Blow Past Your Sales Goals

Coordinate TV and Twitter Ad Campaigns for Better Results

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First