360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Nov 25, 2015 By Zachary Reiss-Davis

Salesforce Launches Latest Advertising Index Report — Includes Video View and Mobile App Ads Analysis

Salesforce has aggregated and analyzed all the advertising spend through our advertising platform (Social.com) from April 2015 to June 2015. In this post, we provide key highlights of the analysis; a deeper dive into the data, including performance metrics by country and industry, are in our full... Read More

Advertising, Marketing, Marketing Cloud, Social Media

Nov 21, 2015 By Marc Judlin

How Gaming Advertisers Get Users Excited About New Christmas Devices

Lights are up in the high streets, trees are being draped with tinsel in shopping malls, and determined parents are limbering up to out-muscle rivals and grab the latest electronic gadgets on the shelves. These days, that means smartphones, tablets, and other connected devices. With Christmas fast... Read More

Advertising, Marketing, Marketing Cloud, Social Media

Nov 20, 2015 By Zachary Reiss-Davis

So How Do Facebook Custom Audiences Work, Anyhow?

Bring the power of your CRM to your advertising Advertising based on your own first-party customer data (or CRM data) and how your customers already engage with your brands is one of the most powerful ways to advertise today. Facebook Custom Audiences is one of the most powerful ways to leverage... Read More

Marketing, Marketing Cloud, Social, Social Media, Advertising

Nov 12, 2015 By Kyle Graden

Facebook is the Mobile App Advertising Paradise

Supercharge your mobile advertising by leveraging Facebook’s massive mobile user base of monthly active users and being mindful about when to run app re-engagement campaigns. We also share shopping habits among France’s digital buyers in this week’s roundup of #AdvertisingInsights. Last week... Read More

Marketing, Marketing Cloud, Social, Social Media, Advertising

Nov 11, 2015 By Hilary Givens

The Complete Guide to Advertising on Instagram

Instagram has stolen the advertising spotlight within only its first few months in the market. The platform has more than 400 million monthly active users, 75 percent of which are outside the United States, and the average millennial user comes back seven times per day. Advertisers now have the... Read More

Advertising, Marketing, Marketing Cloud, Social Media

Nov 10, 2015 By Gregg Johnson

Salesforce Recognized as Initial Member of New Instagram Partner Program

Today Salesforce announced that it was recognized as one of the initial members of the Instagram Partner Program, a new program that distinguishes companies and their capabilities to run effective advertising campaigns, manage communities, source and deliver content on Instagram. Companies in the... Read More

Marketing, Marketing Cloud, Social, Social Media, Advertising

Nov 06, 2015 By Hilary Givens

'Tis the Season to Advertise

As of 2015, the retail industry is by far the biggest spender in digital advertising. A major contributor to retail advertising’s high spending is the holiday season. Today, holiday shopping is no longer limited to open store hours and over-the-phone customer service. The growth of technology and... Read More

Marketing, Marketing Cloud, Social, Social Media

Nov 05, 2015 By Zachary Reiss-Davis

How to Enhance Your Email Marketing With Facebook Advertising

Email marketers face a number of challenges today that advertising can help with, including the need to: Grow your email subscribers list. You are always working to grow your email subscribers, because every new subscriber is a potential revenue opportunity. Reengage your unengaged subscribers.... Read More

Marketing, Marketing Cloud, Advertising, Social, Social Media

Nov 04, 2015 By Tom Shellard

How To Become An Instagram Advertising Expert

There is no doubt the opportunity Instagram proposes for advertisers is huge, as we saw in a post last week, but whenever a new advertising platform becomes available many advertisers will agree it’s a blessing and a curse. While it is an opportunity to discover a new revenue stream will help you... Read More

Marketing Cloud, Advertising, Social, Social Media

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Salesforce Launches Latest Advertising Index Report — Includes Video View and Mobile App Ads Analysis

How Gaming Advertisers Get Users Excited About New Christmas Devices

So How Do Facebook Custom Audiences Work, Anyhow?

Facebook is the Mobile App Advertising Paradise

The Complete Guide to Advertising on Instagram

Salesforce Recognized as Initial Member of New Instagram Partner Program

'Tis the Season to Advertise

How to Enhance Your Email Marketing With Facebook Advertising

How To Become An Instagram Advertising Expert

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First