360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Mar 11, 2016 By Kim Honjo

Twitter is Your Customer Service Secret Weapon

Apple recently launched Apple Support on Twitter to give customers another way to ask questions and get help for their device issues. Our friends at Desk.com call Twitter the new 1–800 number for good reason: With more than 320 million active users and a platform built for delivering fast... Read More

Customer Service, Service, Social Media

Feb 25, 2016 By Nadav Shoval

5 Stats That Prove People Love News Feeds

Back in the day, we used to wake up in the morning, get dressed, brush our teeth, enjoy a cup of coffee and set out onto the world. Nowadays, we connect with the world long before we even get out of bed. With smartphones by our side, our first instinct after our alarm goes off is to take our phone... Read More

Social, Social Media, Analytics

Feb 24, 2016 By Jeffrey Hayzlett

Customer Service Gone Social

The customer service industry has been a constant for as long as I can remember – and even longer. As long as there has been bartering, there has been customer service. So it’s perfectly understandable if when we think ‘modern,’ the customer service industry isn’t the first thing we think of.... Read More

Customer Service, Social Media

Feb 19, 2016 By Daniel Kushner

8 Tips to Get Your Employees Active on Social Media

I’ll kick off with a bold statement: ‘Employees are a company’s greatest asset.’ Especially in B2B marketing, a company’s passionate employees can help spread brand awareness above and beyond just about any lead generation tactic you can devise. But how do marketing teams get the rest of the... Read More

Social Media, Social, Corporate Culture

Feb 10, 2016 By Lauren Kemp

Share the Salesforce Love with Our Customizable Valentines!

Share the Salesforce love. We’ve brought back #SalesforceValentines - our favorite cloud pick-up lines penned by our fabulous Salesforce MVPs. This year to make them extra fun, we made the “To” and “From” fields customizable - just click next to them on the card, type away, and tweet them to... Read More

Social Media, Cloud, Featured

Feb 04, 2016 By Heike Young

New Research Reveals How People Will Spend Time Multi-Screening During Super Bowl 50

For marketers, the best part of the Super Bowl isn’t just watching the commercials — it’s watching how consumers interact with the commercials … and the game. Since Super Bowl XLIX, we’ve seen smartphones continue to supplant computers, the continued rise of the second screen, and Snapchat’s... Read More

Marketing Cloud, Marketing, Social Media, Social, Mobile

Jan 18, 2016 By Madeleine Storr

What the Best Brands Will Do on Instagram in 2016

The marriage of the natural shift to mobile with the rise of image-based communication has produced the picture-perfect offspring: Instagram. It is a place that gives a sense of legitimacy and artistic merit to even a spontaneous iPhone snap, that captures the immediacy of a moment in time. As a... Read More

Marketing, Marketing Cloud, Advertising, Social Media

Jan 14, 2016 By Kyle Graden

2015 Was the Landmark Year for Reaching People, Not Things

There has been a major evolution in how we target ads and last year shows just how prevalent that evolution will be in years to come. I’m talking about the move beyond cookies to using data to personalize advertising for each individual person, no matter what device or app they use. There is a huge... Read More

Marketing, Marketing Cloud, Advertising, Social Media

Jan 11, 2016 By Daniel Kushner

3 Quick Wins You Can Get From Social Media to Prove ROI

Proving that your social media marketing efforts are worth your company’s budget and time can be a challenge. Social media after all, despite its ubiquity, is a relatively new phenomenon that can be hard to make projections from. Even though 84% of B2B marketers are using social for marketing... Read More

Advertising, Marketing, Social Media

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Twitter is Your Customer Service Secret Weapon

5 Stats That Prove People Love News Feeds

Customer Service Gone Social

8 Tips to Get Your Employees Active on Social Media

Share the Salesforce Love with Our Customizable Valentines!

New Research Reveals How People Will Spend Time Multi-Screening During Super Bowl 50

What the Best Brands Will Do on Instagram in 2016

2015 Was the Landmark Year for Reaching People, Not Things

3 Quick Wins You Can Get From Social Media to Prove ROI

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First