Oct 26, 2016 By Daniel Kushner

Top 5 Use Cases for Employee Advocacy

Word-of-mouth is a very effective form of marketing. It’s not only trusted by your customers, but is also most likely to drive sales for your company. When employee advocates reach their personal followers with your company’s message, they are actually performing digital word-of-mouth... Read More

Marketing, Social Media, Online Marketing

Feb 19, 2016 By Daniel Kushner

8 Tips to Get Your Employees Active on Social Media

I’ll kick off with a bold statement: ‘Employees are a company’s greatest asset.’ Especially in B2B marketing, a company’s passionate employees can help spread brand awareness above and beyond just about any lead generation tactic you can devise. But how do marketing teams get the rest of the... Read More

Social Media, Social, Corporate Culture

Jan 11, 2016 By Daniel Kushner

3 Quick Wins You Can Get From Social Media to Prove ROI

Proving that your social media marketing efforts are worth your company’s budget and time can be a challenge. Social media after all, despite its ubiquity, is a relatively new phenomenon that can be hard to make projections from. Even though 84% of B2B marketers are using social for marketing... Read More

Advertising, Marketing, Social Media