360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Sep 22, 2019 By Conor Wiegmann

Podcast: Holiday Readiness — An Omnichannel Approach

Though consumers aren’t worrying about checking off each item on their holiday shopping lists for a couple of months, marketers are wrapping up their preparation to meet their customers at every possible point of engagement. On this episode of the Marketing Cloudcast, we sat down with our own... Read More

Marketing, Marketing Cloud, Marketing Cloudcast, Marketing Personalization, Holiday Readiness

Sep 21, 2019 By Martin Kihn

Demystifying the Future of Customer Data and CDPs

Deep in rural Wisconsin in 1962, there was a marketing organization that was decades ahead of its time. They operated a data processing center with an IBM 650 computer and a person-based direct mail program. They even had an early version of a propensity model, showing how often their audience... Read More

Marketing, Marketing Cloud, Data Management

Sep 20, 2019 By Monica Langley

Marc Benioff on New Book: “Changing the World Is Everybody’s Business”

“I was supposedly living the American dream, but I was lost.” That’s the opening line by Marc Benioff in his soon-to-be-published book, Trailblazer: The Power of Business as the Greatest Platform for Change, that I co-authored with him. This poignant moment as a young executive at a huge software... Read More

CEO, Corporate Culture, Equality, Leadership, Salesforce Ohana

Sep 20, 2019 By Ruthie Miller

The Single Best Employee Benefit Your Small Business Can Offer

Competition for great talent is at a fever pitch, with so many companies trying to one-up each other on desirable employment packages. Signing bonuses, flexible work policies, outrageous perks — how can a small business compete? The answer comes in the form of a growing trend: education as an... Read More

Learning, Leadership Insights, Startups, Small Business

Sep 20, 2019 By Brendan Kyle

How to Optimize Digital Advertising Campaigns With Audience Studio: A Salesforce Story

By 2020, marketers expect their use of data management platforms (DMPs) to increase by 64%. DMPs allow marketers to collect and manage customer data from various sources. They then use that data to specify audience segments and create personalized, targeted messaging. Here at Salesforce, we use our... Read More

Marketing, Marketing Cloud, Best Practices, Data Management, Digital Advertising

Sep 19, 2019 By Leigh Price

Managing Social Reviews: Where Your Reputation Hangs in the Balance

A few weekends ago, I was out shopping, and my shoelace broke. Taking a good, hard look at my well-worn old sneakers, I realized that it was probably worth replacing more than just the shoelace. I pulled out my phone and Googled nearby shoe stores — and Google Maps showed that there was one not too... Read More

Marketing, Marketing Cloud, Social Media Marketing

Sep 19, 2019 By Kaitlyn Kranz

4 Ways to Clear Cultural Roadblocks

Thanks to the latest innovations like Artificial Intelligence (AI) and the Internet of Things (IoT), companies now have access to data and insights that enable them to anticipate customer needs, offer proactive solutions, personalize interactions — and do it all at scale. Realizing the full benefit... Read More

Corporate Culture, Digital Marketing, Salesforce Ohana, Leadership Insights

Sep 19, 2019 By Shannon Duffy

What We Learned From John Varvatos at New York Fashion Week

There’s rock and there’s how John Varvatos rolls. We sat down with the designer during New York Fashion Week at his store on the Bowery to get his take on brand identity, technology in fashion, and driving change. Rock ‘n’ roll runs deep for his namesake brand, which is fitting given the store is... Read More

Commerce, Commerce Cloud, Customer Story, Retail, Retail Insights

Sep 18, 2019 By Robert Lorenzen

PagerDuty CFO Shares Why Finance Teams Must Become Customer First

The customer experience has long been an important, contributing factor to a company’s success. But now an organization’s entire structure and emphasis are transforming based on the importance of the customer. It’s no longer all about just selling products — it’s all about the customer and building... Read More

Customer Experience, Digital Transformation, High Tech, Sales

Go to the Resource Center

How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Podcast: Holiday Readiness — An Omnichannel Approach

Demystifying the Future of Customer Data and CDPs

Marc Benioff on New Book: “Changing the World Is Everybody’s Business”

The Single Best Employee Benefit Your Small Business Can Offer

How to Optimize Digital Advertising Campaigns With Audience Studio: A Salesforce Story

Managing Social Reviews: Where Your Reputation Hangs in the Balance

4 Ways to Clear Cultural Roadblocks

What We Learned From John Varvatos at New York Fashion Week

PagerDuty CFO Shares Why Finance Teams Must Become Customer First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First