360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Feb 06, 2015 By Chad White

Email Marketing Holiday Calendar 2014: January Review & Season Wrap-Up

Before the holiday season is a distant memory, let’s review what happened in email inboxes in January and how it aligned with the predictions in our 2014 Email Marketing Holiday Calendar. Let’s also look back at the entire holiday season. January Review During January, we predicted that major... Read More

Featured, Marketing, Marketing Cloud

Feb 06, 2015 By Andrew Konoff

Startups: Forget Everything Except Customers

There are many companies that exist and profit because they’re focused intensely on building better customer experiences. This isn’t an article about those companies. It’s about what comes before them: an idea, and the willingness to carry that idea through to its logical conclusion. In other... Read More

Cloud, Featured, Service Cloud, Small Business

Feb 06, 2015 By Adam Brown

5 Social Media Tips for 2015 (Part 1)

What happened on November 14, 2014? That was the day that Facebook announced changes in how they were going to handle promotional posts (read: most content from a brand page) in the news feed. Starting in 2015, for brands to get the same efficacy from their Facebook activities they saw just... Read More

Marketing, Marketing Cloud, Social

Feb 06, 2015 By Thomas DePew

Clearing the Fog in Cloud Computing

With the success of Cloud Computing as an accepted approach to solving enterprise-level business problems, many cloud computing solutions have arisen. Cloud computing solutions often seem to take different approaches to the cloud, and as a result, leave buyers confused. In this article, I'll... Read More

Cloud, Featured, Service Cloud

Feb 06, 2015 By Heike Young

3 Reasons Marketers Should Care About MyFitnessPal's Acquisition by Under Armour

Under Armour now owns the world's largest digital health and fitness community. With Under Armour's acquisition of health app MyFitnessPal ($475 million) and social fitness network Endomondo ($85 million), the apparel company is now sitting on a massive audience of connected health... Read More

Marketing, Social Media Marketing, Mobile Marketing

Feb 05, 2015 By Rebecca Brown

So Long Manual Processes: How an App Changed Everything for One Company

Jacobus Consulting is a leading healthcare consulting firm that works with hospitals and health systems in North America and Europe. With hundreds of consultants working with clients weekly, Jacobus wanted a solution to help simplify their complex invoicing process. In the latest edition of our... Read More

AppExchange, Apps, Cloud, Mobile

Feb 05, 2015 By Laura Fagan

The Rx for Next-Gen Life Sciences: A New Salesforce E-Book

Life sciences companies, like many industries today, face new challenges across the board. Top-line pressures, higher patient expectations, the need to innovate, and increased regulatory burdens are among just a few of the things impacting medical device, pharmaceutical, and biotech companies as... Read More

Apps, Cloud, Featured, IT, Mobile, Platform, Social

Feb 05, 2015 By Amber Tiffany

Why Call Intelligence Is Paid Search’s New Best Friend [Infographic]

B2B marketers love using paid search dollars to get landing page form submissions. It’s all about getting those names! But how well is that really working? Web leads come with bad information (you’ve all seen abcd and noneofyourbusiness in the first name field) and low contact rates (did you know... Read More

Featured, Marketing, Marketing Cloud, Sales, Sales Cloud

Feb 05, 2015 By Joanne Black

How to Tell the Difference Between a Hot Lead and a Tire Kicker

We have a huge task. All salespeople are accountable for specific metrics. If we consistently underperform, we're out of a job. But that’s our problem, not our buyers’. Our clients don't care that we have goals to meet. They don't care that it's quarter-end or year-end. They care... Read More

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The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Email Marketing Holiday Calendar 2014: January Review & Season Wrap-Up

Startups: Forget Everything Except Customers

5 Social Media Tips for 2015 (Part 1)

Clearing the Fog in Cloud Computing

3 Reasons Marketers Should Care About MyFitnessPal's Acquisition by Under Armour

So Long Manual Processes: How an App Changed Everything for One Company

The Rx for Next-Gen Life Sciences: A New Salesforce E-Book

Why Call Intelligence Is Paid Search’s New Best Friend [Infographic]

How to Tell the Difference Between a Hot Lead and a Tire Kicker

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How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First