360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Feb 12, 2015 By Jeffrey Rohrs

The Mobile Game Is On (For Every Brand)

This article is by Jeffrey K. Rohrs, VP of marketing insights for Salesforce and author of AUDIENCE: Marketing in the Age of Subscribers, Fans, and Followers. This post originally appeared on Forbes. Our mobile attention is in demand. I know so because this holiday season, you couldn’t... Read More

Marketing, Marketing Cloud, Mobile, Social

Feb 11, 2015 By Tim Law

"I Got to Meet Hugh Grant at Davos"...

...that is my whimsical response to people asking, "How was Davos?" And with all the celebrities in attendance, it's not beyond the realm of belief. However, more on that later. I had a rare opportunity to be a part of Salesforce's 2015 Davos contingent. The directive came... Read More

Analytics, Cloud

Feb 11, 2015 By Jeff Kalter

Ring in the Leads with 3 Click-to-Call Strategies

You probably know that B2B buyers are completing two-thirds of their buying journey before they call a sales person. This change in customer behavior has most B2B marketers laser focused on optimizing their websites and all forms of digital communications. In the process, they may be missing a... Read More

Mobile, Sales

Feb 11, 2015 By Tyler Mielke

Small Business Spotlight: Creating a Kick-Ass Knowledge Base

This article originally appeared on the Desk.com blog. So, you’re using Desk for email, but you keep getting some of the same questions over and over again. You’ve setup some Macros for canned responses, but how do you educate your customers and deflect these questions?... Read More

Desk.com, Small Business, SMB Spotlight

Feb 11, 2015 By Alice Myerhoff

5 Sales Lessons Gleaned from Leasing an Electric Car

I just leased a new fully electric car. I want to tell you about my experience as a sales veteran dealing with car salespeople. For the most part, it was a fairly pleasant experience. Salespeople are generally nice and friendly. Test driving cars is pretty fun. However, I couldn’t help... Read More

Featured, Sales

Feb 11, 2015 By Michel Bayan

Tech is Transforming Your Business—it’s Already Changed your Customers

Your business has changed. Not just because technology is disrupting the way just about every aspect of how business is run. Technology has actually changed your customers even more, especially Millennials, now the most populous generation in America, beating out Baby Boomers. The power of... Read More

Analytics, Cloud, Mobile

Feb 11, 2015 By Emily Stanford

Still Slaving Over the Grill? There’s An App for That

Football without grilling: like January without blizzards, or chips without guacamole, it’s just not as good as it should be. But as all you sports fans know, grilling is also a thankless task — one that leaves you slaving over the hot coals while your friends catch all the highlight reel-worthy... Read More

Apps, Cloud, Featured, Platform, Customer Story

Feb 11, 2015 By Andrew Konoff

7 Unexpected Things I Discovered About Customer Experiences

1. The definition of customer experience is: Multifaceted When I started researching customer experience (CX), I expected to find a standard definition for the term pretty easily. I figured I’d read a few blogs and immediately understand what Customer Experience is. Actually, I thought I already... Read More

Featured, Customer Service, Service Cloud

Feb 10, 2015 By Abhi Sur

The Future of the Customer Journey for Digital Services Providers

The evolving digital ecosystem presents new choices to consumers on what services (and how) they would consume. We are also observing new and disruptive ways for service creation and delivery by service providers. Since connectivity and communication are the backbone for delivering any digital... Read More

Sales Cloud, Customer Service, Sales, Community Cloud

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

The Mobile Game Is On (For Every Brand)

"I Got to Meet Hugh Grant at Davos"...

Ring in the Leads with 3 Click-to-Call Strategies

Small Business Spotlight: Creating a Kick-Ass Knowledge Base

5 Sales Lessons Gleaned from Leasing an Electric Car

Tech is Transforming Your Business—it’s Already Changed your Customers

Still Slaving Over the Grill? There’s An App for That

7 Unexpected Things I Discovered About Customer Experiences

The Future of the Customer Journey for Digital Services Providers

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First