May 03, 2016 By Adam Brown

Ask the Expert: What Trends are Shaping the Future of Social Media Marketing?

Susan Etlinger has one of the greatest jobs in the world. As Industry Analyst for Altimeter Group, she is already one of the leading authorities on how businesses are leveraging social media. But her job gives her the opportunity to have deep conversations with some of the most influential people... Read More

Marketing, Social Media Marketing, Data Management

How to Optimize Email Subject Lines with Social Listening Insights

Feb 18, 2016 By Adam Brown

Write Email Subject Lines that Rule—Become a Social Crowd Sorcerer

You only have 3-5 words to sell the value of your email. With social listening, you can quickly identify the topics and trends your consumers are using to discuss your brand and competitors. Here’s how to crowdsource your next subject line to drive results.... Read More

Marketing, Marketing Cloud

Apr 18, 2015 By Adam Brown

Facebook Pokes May Be Gone, But POKE May Be the New PESO In Social Marketing

A marketing communications mainstay has been the concept of PEOS (or PESO), which makes the case that an effective marcomm program should include Paid, Earned, Owned and Shared media components. In fact, most marketing communications agencies and departments typically identify with one of these... Read More

Marketing, Social, Social Media

Mar 04, 2015 By Adam Brown

Why Being a VISUAL Storyteller Just Got More Important

Whether you call it PEOS or PESO, the "P" (which stands for Paid in the Paid, Earned, Owned, and Shared media segmentation) became a lot more interesting on November 14 of last year. On that day, Facebook said that they were going to rework how "promotional posts" (i.e. posts... Read More

Marketing, Marketing Cloud, Social

Feb 16, 2015 By Adam Brown

Avoiding the Slippery Slope of Social Media ROI

In my post last week, I mentioned 5 things that social media professionals must consider when developing their programs in 2015. Better measurement and ROI were rightly the first things on the list. At the turn of the 20th century, Philadelphia retailer John Wanamaker remarked that, "I know I... Read More

Analytics, Marketing, Marketing Cloud, Social

Feb 06, 2015 By Adam Brown

5 Social Media Tips for 2015 (Part 1)

What happened on November 14, 2014? That was the day that Facebook announced changes in how they were going to handle promotional posts (read: most content from a brand page) in the news feed. Starting in 2015, for brands to get the same efficacy from their Facebook activities they saw just... Read More

Marketing, Marketing Cloud, Social