360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Apr 20, 2015 By Jenna Hanington

SMB Spotlight: 3 Important Cost-Savings Benefits of Marketing Automation

Making a purchasing decision at a B2B company isn’t quite as simple as clicking “add to cart” on an ecommerce website (okay, it’s not nearly that simple). As nice as that sounds, the reality is that a single purchase decision involves multiple key stakeholders, and each of those stakeholders have... Read More

Marketing, Small Business, SMB Spotlight

Apr 20, 2015 By Douglas Hanna

3 Tips to Add Live Video to Your Content Strategy

Are we living in “The Truman Show”? Not quite, but we’re getting there. The live streaming phenomenon sprouted up at this year’s SXSW and doesn’t appear to be slowing down anytime soon. Despite still being relatively new, Meerkat and Periscope audiences are undoubtedly experiencing an awkward... Read More

Featured, Marketing

Apr 20, 2015 By Adrián Müller

How FC Barcelona Takes a Different Approach to Reactivation Campaigns

Let’s face it, no matter how much effort we put into your email marketing campaigns, there is always going to be a group of subscribers that will stop engaging at one point or another. Inactive subscribers are a common phenomenon in all customer databases, some of the reasons are out of our... Read More

Featured, Marketing

Apr 18, 2015 By Adam Brown

Facebook Pokes May Be Gone, But POKE May Be the New PESO In Social Marketing

A marketing communications mainstay has been the concept of PEOS (or PESO), which makes the case that an effective marcomm program should include Paid, Earned, Owned and Shared media components. In fact, most marketing communications agencies and departments typically identify with one of these... Read More

Marketing, Social, Social Media

Apr 18, 2015 By Nick Hedges

4 Ways that Marketing and Sales Can Perfect the Handoff

Bringing in new business is a lot like a relay race, with marketing and sales each responsible for perfecting their leg of the race and mastering the critical handoff of qualified leads. The handoff can be as smooth and technically precise as the 4x100 Olympic team, but many teams fumble this... Read More

Marketing, Sales

Apr 18, 2015 By Kristen Gramigna

How Millennials Are Shaping Mobile Payments

After years of lackluster responses by consumers, mobile payments are hot again — thanks in part to interest by some major innovative brands and the millennials (people born between 1980 and 1999) — who are strong supporters of the new modes of payment technology. Here’s a look at the correlation... Read More

Apps, Cloud, Marketing Cloud, Mobile

Apr 17, 2015 By Donal Daly

6 Things Successful Sellers Do

Sometimes you have to step back and wonder what it is that makes those remarkably successful salespeople just so remarkable and so successful. I’m sure I don't have the formula nailed – but there are six things that I have seen enough times to suggest to me that they make a real difference.... Read More

Sales

Apr 17, 2015 By Denise Brosseau

Want More Women in Tech? Start With the 4 Basics

Early in my career, I spent 10+ years working in the technology industry in marketing, product development and business development roles. Since then, I’ve had the privilege of coaching dozens of women executives from across the industry and I’ve been an invited speaker at about two dozen... Read More

Careers, Cloud, Leadership

Apr 17, 2015 By Gautam Vasudev

Salesforce Console Best Practices: Creating A Desktop Your Agents Love, Part 1

If you've spent time with the Salesforce Console, you'll know that this alternative view of Salesforce has a lot of power under the hood. That power comes from features like standard record layouts, workspaces, sidebar and footer components, keyboard shortcuts, push notifications, presence, macros... Read More

Customer Service, Service, Service Cloud

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The New Rules of Customer Engagement: Key Trends From Global Research

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

SMB Spotlight: 3 Important Cost-Savings Benefits of Marketing Automation

3 Tips to Add Live Video to Your Content Strategy

How FC Barcelona Takes a Different Approach to Reactivation Campaigns

Facebook Pokes May Be Gone, But POKE May Be the New PESO In Social Marketing

4 Ways that Marketing and Sales Can Perfect the Handoff

How Millennials Are Shaping Mobile Payments

6 Things Successful Sellers Do

Want More Women in Tech? Start With the 4 Basics

Salesforce Console Best Practices: Creating A Desktop Your Agents Love, Part 1

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First