360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Apr 23, 2015 By Ken Thoreson

The 10 Traits Buyers Seek in Sales Superstars

What really separates the best salespeople from the rest of the pack? Our research shows that top performers not only understand each customer company — they understand the person making the buying decisions as well. Most sales training courses emphasize the importance of addressing the... Read More

Sales

Apr 23, 2015 By Yuriy Boykiv

4 Clever Ways to Create More Authentic Multicultural Campaigns

When you run out of clichés, it’s better to just be real. That’s what brands are discovering about multicultural marketing, and consumers seem to be responding. In its “Un Buen Fit” campaign, featuring comedian Felipe Esparza, Honda poked fun at other ads targeting young Hispanics. Esparza asks a... Read More

Featured, Marketing

Apr 23, 2015 By Hilary Givens

Infographic: Decode the Facebook Auction

At first, the Facebook auction may seem like a highly complex or opaque process. However, it is very worth learning and understanding in detail because Facebook advertising is one of the driving forces behind digital advertising today. To help give you a better understand of the auction process,... Read More

Marketing, Marketing Cloud, Social, Social Media

Apr 23, 2015 By Dan McDade

I Can’t Wait. I Need Leads NOW!

From mid-March through mid-April we will receive dozens of calls from prospects wishing to start new lead generation projects ASAP. It happens every year. Our ramp up time for a new program is about four weeks. When prospects hear this their response is always, “That’s just too long. I need leads... Read More

Sales, Marketing

Apr 22, 2015 By Kelly-borter

Chemical Bank Disrupts the Traditional Banking Experience Using Marketing Cloud

There is no doubt that digital has changed the financial customer. Digital technology has altered the traditional relationship between a financial institution and its customers, creating a multi-channel experience where the customer is completely in control. Consumers have migrated to managing all... Read More

Marketing, Marketing Cloud

Apr 22, 2015 By justin-talerico

Small Business Spotlight: How to Save Your Most Precious Sales Resource

There’s nothing worse for B2B salespeople than wasting time. Finding, qualifying, and working leads into opportunities and revenue takes time. And more efficient processes mean accelerated revenue velocity. Time is of the essence. In my role as CEO and CMO of a fast-growing SaaS company, I have the... Read More

Sales, SMB Spotlight, Small Business

Apr 22, 2015 By Emily Stanford

How Salesforce Celebrates Earth Day All Month Long

Here at Salesforce, we believe environmental sustainability enhances our workplace and helps us remember to keep corporate responsibility top-of-mind. Throughout the year our green team, Earthforce, helps promote different ways we can remain environmentally-friendly, from educational programs to... Read More

Cloud, Featured

Apr 22, 2015 By Kyle Graden

Advertising Insights: Advertisers Use Facebook Video, Global Smartphone Penetration, TV Second Screening

No one advertiser, country, or consumer is exactly alike, but that doesn’t mean they don’t follow the same global trends. For this week’s insights, we show advertisers’ planned use of video in different channels, smartphone penetration of key geographic markets, and how different groups “second... Read More

Marketing, Social, Social Media

Apr 22, 2015 By Susanna James

2015: The Year of Video Marketing

An insightful new infographic by HighQ reveals the rapid growth in video as a digital content marketing channel, and goes to show why marketing departments shouldn't forget about video marketing. The infographic shows that 78 percent of... Read More

Marketing

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

The 10 Traits Buyers Seek in Sales Superstars

4 Clever Ways to Create More Authentic Multicultural Campaigns

Infographic: Decode the Facebook Auction

I Can’t Wait. I Need Leads NOW!

Chemical Bank Disrupts the Traditional Banking Experience Using Marketing Cloud

Small Business Spotlight: How to Save Your Most Precious Sales Resource

How Salesforce Celebrates Earth Day All Month Long

Advertising Insights: Advertisers Use Facebook Video, Global Smartphone Penetration, TV Second Screening

2015: The Year of Video Marketing

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First