360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Apr 17, 2015 By Kim Honjo

Winning the War for Talent Using Apps [WEBINAR]

The world is more connected than ever before. Innovations like social networking, video calling, and cloud computing have altered the talent management industry, giving employees more choices, and employers fewer. In today’s hyper-competitive market, new emphasis must be placed on how companies... Read More

Apps, Platform, IT

Apr 17, 2015 By Andrew Davies

The Sales Hierarchy of Lead Data Needs

Businesses both large and small are putting into place ‘Know Your Customer’ programs, where they are capturing and leveraging customer data to optimize marketing, sales and service efforts. Compared to even a few years ago, the amount of prospect and customer information available to sales... Read More

Marketing, Sales

Apr 16, 2015 By Katherine An

8 Apps to Help You Close Deals and Service Customers Like Never Before

It’s a no-brainer that you want to close more business and wow your customers with world-class service. The question is: how? The AppExchange has the answer, in the form of 2,700+ hardworking apps that can transform your business. Here are eight apps to help you get started: Drive more revenue per... Read More

AppExchange, Sales, Service

Apr 16, 2015 By Brad Shorr

The Secret to Getting Great Sales Leads from Online Marketing

Most digital marketing campaigns — SEO, Pay Per Click (PPC), display advertising, and others — fail to validate conversions. This puts an extra burden on the sales force, reducing productivity and close rates. Adding a validation process into your campaigns will make your sales team much more... Read More

Marketing, Marketing Cloud, Sales

Apr 16, 2015 By Aleksandr Peterson

5 Attributes of Effective Project Management

Winston Churchill once said, “Plans are of little importance, but planning is essential.” This paradox is especially true in project management. Circumstance causes frequent departure from plans, and yet planning remains an invaluable asset, serving as a roadmap for the project and a baseline for... Read More

Cloud

Apr 16, 2015 By Fergal Glynn

It Takes 6 to 8 Touches to Generate a Viable Sales Lead. Here’s Why

Today’s marketing and sales landscape looks vastly different from that of just a few decades ago. With the advent of the Internet, blogging, social media, and a myriad of digital communications channels, the path to purchase is not a simple, straight line, but a complex and varied web of twists... Read More

Marketing, Sales

Apr 15, 2015 By Kyle Graden

Filing Taxes is the Same Every Year; the Facebook Platform Isn't

April 15th, is tax day in the United States, but let’s stray away from worrying about what we had to pay in taxes last year. Instead, let’s reflect on the changes Facebook has made to its platform in the past year. Facebook is an effective channel for advertising and marketing, but keeping up with... Read More

Marketing, Social, Social Media

Apr 15, 2015 By Josie Garcia

What’s in Your Bounce Logs?

Did you know that having poor list quality can seriously affect your sender reputation? I’m always surprised by how many senders have no insight into what their data looks like. One of my favorite things to do is spend time analyzing my customers’ bounce logs. You’d be shocked to see how many... Read More

Cloud

Apr 15, 2015 By Gilad Raichshtain

Sales Forecasting: Can Data Science Tell Our Future Better Than We Can? [Infographic]

Implisit’s data shows that reps tend to underestimate the probability of an opportunity to win by 13% and miss close date by nearly two months. This is where predictive analytics can help. Sales reps tend to underestimate the probability of opportunities to win and at the same time tend to close... Read More

Analytics, Sales

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Winning the War for Talent Using Apps [WEBINAR]

The Sales Hierarchy of Lead Data Needs

8 Apps to Help You Close Deals and Service Customers Like Never Before

The Secret to Getting Great Sales Leads from Online Marketing

5 Attributes of Effective Project Management

It Takes 6 to 8 Touches to Generate a Viable Sales Lead. Here’s Why

Filing Taxes is the Same Every Year; the Facebook Platform Isn't

What’s in Your Bounce Logs?

Sales Forecasting: Can Data Science Tell Our Future Better Than We Can? [Infographic]

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First