Adrián Müller

Adrián Müller is the CRM Manager on FC Barcelona's Marketing Department.

How FC Barcelona Takes a Different Approach to Reactivation Campaigns

Apr 20, 2015 By Adrián Müller

How FC Barcelona Takes a Different Approach to Reactivation Campaigns

Let’s face it, no matter how much effort we put into your email marketing campaigns, there is always going to be a group of subscribers that will stop engaging at one point or another. Inactive subscribers are a common phenomenon in all customer databases, some of the reasons are out of our... Read More

Featured, Marketing

How FC Barcelona Incorporates the Latest Email Trends to Drive Higher Engagement

Oct 08, 2014 By Adrián Müller

How FC Barcelona Incorporates the Latest Email Trends to Drive Higher Engagement

Staying up-to-date with the ever-changing email landscape can be a daunting task: iPhone 6 screen sizes, mobile operating system updates, Gmail's tabbed inbox and promotions tab grid view, inbox placement and deliverability algorithm changes, email design, video support in email, best practices,... Read More

Marketing, Email Marketing, Customer Story

How to Safely Reopen Your Business

How to Safely Reopen Your Business

Reopen Safely

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Paint brushes in a can

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By Karen Solomon

Woman uses mobile payment option at checkout

Data as the Driver: Lookalike Modeling and More To Help Your Brand Meet Customer Expectations
By Chris Jacob

Three business people with a desk in the foreground

7 Ways Vendor Consolidation Can Help Marketers Innovate and Save Money
By Lauryl Denega

The Importance of Digital Transformation in Times of Change

Digital transformation in times of change

Digital transformation in times of change

Research

Digital Transformation in Times of Change

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Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Ethical AI can't wait

Ethical AI can't wait

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Do You Know Your Customer? 5 Questions for Communications Service Providers

Do You Know Your Customer? 5 Questions for Communications Service Providers

learn with trailhead

learn with trailhead

Learn With Trailhead

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