Jul 13, 2015 By Marika Vilen

Keeping One Step Ahead in a Data-Centric Economy

In sales, knowing your customers is crucial to success. To deliver everything they need—and anticipate what they may require down the line—sales reps need to stay on top of a wide range of news. Not just about their customers, but about their customers’ customers, their competitors, the supply... Read More

Cloud, Analytics, Customer Service, Service

Jul 10, 2015 By Christopher Dean

Something is Happening in Mobile Marketing

Something is happening in mobile marketing. What was a growing, emerging opportunity is very much here and now. And the move from an almost total focus on acquisition toward the active management of the mobile lifecycle has begun in earnest. Mobile businesses now understand that they need to... Read More

Marketing, Mobile

Jul 10, 2015 By Sandra Zoratti

3 Ways to Create Raving Brand Fans and Forever Loyalists

In today’s connected, consumer-driven world, customer-focus is the verbal mantra of every company. So why does customer loyalty remain tenuous? As the wise and clever Chinese proverb says, “Talk doesn’t cook rice.” What does it take to truly “walk the talk”? Here are three tenets that establish... Read More

Customer Service, Social Media, Service

Jul 10, 2015 By Alexa Schirtzinger

4 Secrets to Productivity

Productivity is my holy grail. It’s taken me a few years to realize that what makes me happiest (after, of course, a beach vacation or a powder day) is to end each day with the knowledge that I’ve accomplished something. Not just something, actually; a lot of things. I want to feel like I got a... Read More

Small Business, SMB Spotlight, Sales, Practical Tips

Jul 09, 2015

How to Make Service Agents More Efficient and Customers Happier: App Mavericks

Making customers happy is a goal that many companies strive for. But what about making agents happy too so they can better serve customers? That’s not always easy, but I found a solution on the AppExchange that does just that. inContact is a cloud contact center solution that maximizes agents’... Read More

Jul 09, 2015 By Leah Bell

How to Use Content as the Silver Bullet in Sales

The sales development community is growing at an exponential rate. That growth demands shareable marketing content. With an ever changing sales game, front line sales development reps are in desperate need of ammunition -- credibility to back up their pitches to prospects. Companies like Salesforce... Read More

Sales, Social Media, Content Marketing, Marketing

Jul 08, 2015 By Zachary Reiss-Davis

Advertising Insights: Mobile Ads Across Industries, Twitter Globally, Facebook Videos

This week, we’re showing you the power of mobile advertising for 11 different industries, the global reach of Twitter, and the power of promoting native videos on Facebook. Mobile advertising is rapidly beginning to dominate digital advertising overall. For the first time, eMarketer forecasts that... Read More

Social, Social Media, Marketing, Marketing Cloud

Jul 08, 2015 By Zachary Reiss-Davis

Salesforce Ads Benchmark: Key Trends Across Facebook, Twitter, LinkedIn

In the last 18 months there has been a seismic shift in both the entire digital and advertising landscapes. A few of the major shifts: Mobile is further entrenching itself as the first screen; according to Yahoo, people spend more minutes per day on their mobile devices than watching TV. In 2014,... Read More

Social Media, Social, Cloud, Featured, Marketing, Marketing Cloud

Jul 07, 2015 By Jim Brodo

6 Steps for Structuring Negotiations to Establish Your Worth

The reason negotiating is considered an art form is due to the perfected elements it requires. An expert negotiator is equal parts deal maker, economist, public speaker, and relationship builder. In addition to these core roles, there are numerous other intangibles that every negotiator must master... Read More

Sales