This week, we’re showing you the power of mobile advertising for 11 different industries, the global reach of Twitter, and the power of promoting native videos on Facebook.

Mobile advertising is rapidly beginning to dominate digital advertising overall. For the first time, eMarketer forecasts that in 2015 four key US industries – Entertainment, Media, Retail, and Telecom – will spend more than half of their digital advertising budgets on mobile instead of desktop spend.  The entire advertising ecosystem is not far behind; 49% of all US digital ad spend will be on mobile this year, totaling $29 billion. This strongly positions advertising on Facebook, Twitter, and LinkedIn, as all three are mobile-first platforms. Additionally, the Facebook Audience Network enables mobile advertising across a multitude of apps, from Kim Kardashian’s game to the Huffington Post.

The growth of mobile advertising is a global story, not just a US story, and Twitter has a key role to play across the globe. 80% of the active users on Twitter access the platform from mobile devices today. According to the GlobalWebIndex, more than 30% of the online population in India actively uses Twitter today, as well as nearly 30% across all of the Middle East and Africa. Advertisers should look to Twitter as a key channel to reach a mobile-first, global audience.

Finally, Kairay Media and the Search Engine Journal partnered to conduct a study testing the engagement of Facebook native videos versus YouTube videos embedded on Facebook. The results are stark; controlling for other factors, the native videos reached twice as many people, including 2.7x more shares. If you are advertising your videos on Facebook and want them to be seen and engaged with by a large audience, consider using native Facebook videos instead of links to YouTube videos.

For more information about video advertising, check out our brand-new guide to the growth of digital video ads!