360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jun 25, 2015 By Alison Brattle

Which Customer Service Metrics Matter Most?

Data analysis is an important part of maintaining excellent customer service, but is there such a thing as too much data? Many businesses make the mistake of tracking so many different metrics that they get bogged down in data and lose focus on what data analysis was supposed to achieve in the... Read More

Customer Service, Analytics, Service

Jun 24, 2015 By Rick Endrulat

Small Business Spotlight: How Virtual Causeway Extends Your Sales and Marketing Teams

Virtual Causeway is a leading provider of integrated sales and marketing services for the tech industry. The company’s President, Rick Endrulat, started his business with two other partners after experiencing several acquisitions and mergers at Sybase. He realized the need for smaller companies to... Read More

SMB Spotlight, Small Business, Sales

Jun 24, 2015 By Robert Glazer

The 5-Step Blueprint for Maximizing Your SEO Potential

Antiquated search engine optimization tactics, such as link farming, have faded as technology has evolved. It’s a new era — one in which SEO is intertwined with user experience. The goal of SEO is no longer just to drive traffic; the focus is now on using SEO to drive sales. But as Google’s... Read More

Social Media, Marketing

Jun 23, 2015 By Liam Doyle

Salesforce Marketing Cloud Brings Complete CRM to Digital Advertising Channels

As consumers shift their attention to an ever-growing number of digital devices and destinations, they demand a personalized experience at every turn. To keep up, brands are bolstering their digital advertising budgets to reach these always-connected customers. However, these investments are often... Read More

Marketing, Featured

Jun 23, 2015 By Mark Ghermezian

The Underlying Problem of Underbidding — and How to Fix it

I’m all for competition, in fact I love it. It’s important for a variety of reasons the least of which is that competition often brings out the truth about how you can improve your product; and it can motivate your team to work harder. Having said that, when your competition starts “winning” deals... Read More

Sales, Leadership

Jun 22, 2015 By Rick Endrulat

Small Business Spotlight: How Salesforce Makes Small Businesses Competitive

The first time I used Salesforce was in 2001. Yes, way before it was the tech giant it is today. I was working for a large database software company, and we were evaluating it for our sales team. At the time, Cloud Computing wasn’t a well-known way of the world — it was more of a vision. I remember... Read More

SMB Spotlight, Small Business, Sales

Jun 18, 2015 By Jason Jordan

Deadly Sales Management Trend #3: Data Overload

This is the third in a new series of blogs where we identify 5 deadly trends that are hobbling sales management and then provide tactical ideas for overcoming with each one. See Trend #1 here and Trend #2 here. We continue our series of deadly sales management trends with an innovation that falls... Read More

Featured, Sales, Leadership

Jun 18, 2015 By Emily Stanford

Salesforce Named a Most Influential Brand on LinkedIn

LinkedIn first gained traction as a way for people to connect with other professionals, find job opportunities, and network. But soon the landscape started to shift, and brands saw an opportunity to share unique, valuable content with an engaged and passionate professional audience. At Salesforce,... Read More

Featured, Marketing, Content Marketing, Social, Social Media

Jun 18, 2015 By Erin Sherbert

Hey Small Businesses: Here's Your Chance to Compete for $50K

It hasn’t gone unnoticed the ways in which small businesses — from mom-and-pop shops to designers of problem-solving apps —have been shaping the world. Simply put: Small businesses are anything but small. We at Salesforce know this, which is why we’d really like to help smart small businesses bring... Read More

SMB Spotlight, Small Business, Sales

Go to the Resource Center

How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Which Customer Service Metrics Matter Most?

Small Business Spotlight: How Virtual Causeway Extends Your Sales and Marketing Teams

The 5-Step Blueprint for Maximizing Your SEO Potential

Salesforce Marketing Cloud Brings Complete CRM to Digital Advertising Channels

The Underlying Problem of Underbidding — and How to Fix it

Small Business Spotlight: How Salesforce Makes Small Businesses Competitive

Deadly Sales Management Trend #3: Data Overload

Salesforce Named a Most Influential Brand on LinkedIn

Hey Small Businesses: Here's Your Chance to Compete for $50K

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First