360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Dec 06, 2019 By Paul Cordasco

3 Ways Every Marketer Should Think About Their Data

If you suddenly arrive via a time machine from — say 2010 — into a modern discussion of marketing strategy, it might jump out to you that the focal point of the discussion has shifted from the “Big Idea” to “Big Data.” Marketing discussions in 2010 would have, in many cases, spent time uncovering... Read More

Marketing, Marketing Cloud, Marketing Personalization, Data Management

Dec 06, 2019 By Rohit Mehta

Spring ‘20 Sandbox Preview

The Salesforce Spring ‘20 release is approaching and soon you can take advantage of exciting new features and functionality. If you are a sandbox customer, you can get early access to Spring ‘20 to test new customizations and features before your production organization is upgraded. The Sandbox... Read More

IT, Seasonal Release

Dec 05, 2019 By Suha Saya

3 Reasons Why Customer 360 Is a Game-Changer for Small Businesses

Did you know nearly three-quarters of consumers expect companies to understand their needs and expectations? The fact is, only 47% of customers say companies live up to those expectations. As a small business leader with limited budgets and resources, you may feel pressure to keep up. Wondering... Read More

Customer Experience, Startups, Small Business

Dec 05, 2019 By Kelly Miller

How to Start Integrating Adtech and Martech Systems in 3 Steps

Let’s face it: Many marketers are skeptical that advertising technology (adtech) actually integrates with marketing technology (martech). And you’ve got good reasons to be. For so long, adtech and martech have been separated and siloed. This wasn’t a problem, because everything used to be about... Read More

Marketing, Marketing Cloud, Digital Transformation, Omni-channel

Dec 03, 2019 By Brigitte Donner

Infographic: Dreamforce ‘19 by the Numbers

Well, here we are: a little over a week after Salesforce’s 17th Dreamforce. As a lush green forest burgeoned in downtown San Francisco, over 171,000 people from 120+ countries around the globe came together to have the time of their lives with fellow Trailblazers, learn how to help their customers... Read More

Research, Dreamforce, Events

Dec 03, 2019 By Caila Schwartz

Cyber Monday Results: Still the Top U.S. Digital Shopping Day With the Best Deals as Global Revenue Grows to $8B

Cyber Week is officially in the books, and brands and retailers have a lot to be grateful for this year. After a full year of planning, building, and testing, they were rewarded with enthusiastic Cyber Week shoppers. Although this season presented unique challenges, shoppers did not disappoint. So... Read More

Commerce, Retail, Retail Insights, Consumer Goods, Holiday Readiness, Commerce Cloud

Dec 02, 2019 By Chris Jacob

Marching Orders for Marketers: Share Goals, Workflows, and Data to Unify Teams

Marketing is a vital part of the customer experience but is not the only one. Even if marketers can manage and activate an abundance of data, they’re still challenged to create connected customer experiences. And they can’t do that alone. Marketers aren’t the ones interacting with customers at the... Read More

Collaboration, Data Management, Marketing

Dec 02, 2019 By Andy Simmons

6 Ways to Use Web Behavior to Connect the Customer Journey

You may be familiar with the saying, “the eyes are the windows to the soul.” In more plain speak, it’s the idea that you can tell a lot about a person’s thoughts and feelings through their eyes and the subtle signals they give off. What about when you can’t actually see someone’s eyes, though? What... Read More

Marketing, Customer Journey, Marketing Personalization

Nov 30, 2019 By Caila Schwartz

Black Friday Results: U.S. Digital Revenue Hits Record High of $7.2B and Big Discounts Reign

The holiday season is officially in full gear. After an incredibly successful early start to the digital shopping season, consumers were ready to put down the pumpkin pie and shop from the convenience of their homes to kick off the Cyber Weekend. We saw the biggest U.S. Black Friday yet, as... Read More

Commerce, Retail Insights, Consumer Goods, Holiday Readiness, Retail

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

3 Ways Every Marketer Should Think About Their Data

Spring ‘20 Sandbox Preview

3 Reasons Why Customer 360 Is a Game-Changer for Small Businesses

How to Start Integrating Adtech and Martech Systems in 3 Steps

Infographic: Dreamforce ‘19 by the Numbers

Cyber Monday Results: Still the Top U.S. Digital Shopping Day With the Best Deals as Global Revenue Grows to $8B

Marching Orders for Marketers: Share Goals, Workflows, and Data to Unify Teams

6 Ways to Use Web Behavior to Connect the Customer Journey

Black Friday Results: U.S. Digital Revenue Hits Record High of $7.2B and Big Discounts Reign

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First