360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Dec 03, 2015 By Scott McCorkle

Black Friday & Cyber Monday: Salesforce Marketing Cloud Powers Record Number of Interactions

Retailers are kicking off the holiday season earlier and earlier each year, however Black Friday and Cyber Monday remain key focal points of the holiday marketing season. Brands that succeed this time of year need to connect with customers on their unique shopping journey, providing the right offer... Read More

Marketing, Marketing Cloud, Featured, Retail, Advertising

Dec 03, 2015 By Will Spendlove

The Last Mile: The Most Important Leg of the Sales Journey [Last Mile Series, 1 of 8]

This is the first in an eight-part series looking at the typical failure points in the last mile of the sales cycle, often referred to as the Quote-to-Cash (QTC) process. Your sales team has focused on winning that big deal for weeks. They’ve pulled in marketing, called in favors with customers,... Read More

Quote-to-Cash

Dec 03, 2015 By Zachary Reiss-Davis

High Advertiser Demand for Facebook Ads on Black Friday, Cyber Monday

Black Friday marks the official start of deep discounts and the holiday shopping period for U.S. consumers. A retail analyst predicted last week that “between Thanksgiving and Cyber Monday, $80 billion will be spent online as well as in stores”, and according to eMarketer, in 2014 Cyber Monday “was... Read More

Advertising, Marketing, Marketing Cloud, Retail, Social, Social Media

Dec 03, 2015 By Tim Pickard

4 Ways to Stay Mindful During the Busiest Time of the Year

Almost ubiquitously across industries, disciplines, and borders, December is one of the most stressful months for workers. The end of the year means salespeople are racing to hit their goals, product developers are pushing to finalize their projects, and employees are rushing to solidify accounts... Read More

Customer Service, Sales, Marketing

Dec 03, 2015 By Adrian Kunzle

Salesforce Connect: Delivering Connected Apps for Customer Success

Salesforce Connect is an exciting new App Cloud integration service that empowers Salesforce users to access and manage data in external apps, whether on-premise or cloud, directly from Salesforce. With Salesforce Connect, your business can be more productive and agile, and deliver new levels of... Read More

App Cloud, Apps, Cloud, Innovation, Developer, IT, Featured

Dec 02, 2015 By Erik Krattenstein

4 Tips for Maximizing the Effectiveness of Your Email Campaign

The average business professional sends and receives about 126 emails per day. For many of you reading this, that may seem like a light morning — but it only goes to further the argument that in order to be successful, one must find a way to stand out in the crowded inbox and make the most of each... Read More

Analytics, Marketing

Dec 02, 2015 By William Tyree

3 Ways SalesforceIQ Can Radically Improve Sales Team Productivity

Here at RingDNA, we have tried numerous email acceleration products over the past year. We found a lot of great options, but with Gmail as our primary email solution and Salesforce as our CRM, we employed multiple apps to handle tasks such as appointment setting, syncing email contacts to... Read More

Sales

Dec 02, 2015 By Matthew Hutchinson

The Keys to Uniting Customer Journeys Across Marketing, Sales and Service

Let’s try an experiment. Write down five words that define the ideal customer journey—and request the same from your colleagues in other departments like sales and customer service. Now consider what the journey is really like from your customers’ perspectives. Or better yet, ask them directly.... Read More

Marketing, Marketing Cloud, Service, Sales

Dec 02, 2015 By Shelley Bransten

And the (Salesforce) Survey Says: Shoppers Know More than Retailers

The holiday season has arrived. And while it’s an important time for retailers, it’s often a nightmare for consumers, with long lines wrapped around storefronts, shoppers fighting over merchandise and limited parking spots. For these reasons, consumers increasingly are avoiding brick-and-mortar... Read More

Marketing, Marketing Cloud, Retail

Go to the Resource Center

How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Black Friday & Cyber Monday: Salesforce Marketing Cloud Powers Record Number of Interactions

The Last Mile: The Most Important Leg of the Sales Journey [Last Mile Series, 1 of 8]

High Advertiser Demand for Facebook Ads on Black Friday, Cyber Monday

4 Ways to Stay Mindful During the Busiest Time of the Year

Salesforce Connect: Delivering Connected Apps for Customer Success

4 Tips for Maximizing the Effectiveness of Your Email Campaign

3 Ways SalesforceIQ Can Radically Improve Sales Team Productivity

The Keys to Uniting Customer Journeys Across Marketing, Sales and Service

And the (Salesforce) Survey Says: Shoppers Know More than Retailers

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First