360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Dec 07, 2015 By Laura Horton

3 Strategies to Finish the Year as a Sales MVP

We’re racing toward the finish line, with year-end in sight, and that means it’s time for sales reps to make one final push. If you want to finish the year as a top-performer, don’t let the busy holiday season slow you down. Let’s take a look at three techniques that will help make sure you are at... Read More

Pardot, Marketing, Sales Strategies

Dec 07, 2015 By Hilary Givens

Retail Looks to Mobile and Video, Particularly This Holiday Season Through January

Retail advertising takes the lead in digital ad spend, ramping up mobile and video ads in particular. Twitter an important part of the success the retail industry is seeing in the digital purchase lifecycle. While the holiday season is as a crucial period for mobile advertising, recent data shows... Read More

Advertising, Marketing, Marketing Cloud, Social, Retail

Dec 07, 2015 By Alexandra Siegel

Which Wearable to Gift a Business Professional This Holiday

Wearable tech made a big splash in 2015, making it a popular holiday gift idea this season. With the release of the Apple watch in April and influx of Fitbit sales this year (the company reports its revenue is up 168% year over year), businesses have begun to factor in how they can incorporate the... Read More

Cloud, Wearables, Featured

Dec 07, 2015 By Jeff Day

Re-Imagining Sales Enablement

Behind the scenes in today’s technology-centric culture, the term “MVP” gets thrown around in product management circles with such conviction you might think that the brilliant minds that brought us such life-enhancing technologies as the iPhone and the GoPro camera are major sports fans. That... Read More

Sales, Sales Strategies, Marketing

Dec 04, 2015 By Kevin Cundiff

Animal Instinct: What's Your Sales Personality?

We all know that customers are the lifeblood of any business. But catching those customers requires a hungry and skilled sales team. In many ways, your salespeople are your business. No matter what you sell or what kind of service you provide, the members of your sales staff are your brand... Read More

Sales, Leadership

Dec 04, 2015 By Sarah Patrick

Get More Eyes On Your Content By Combining Traditional and Digital Marketing

One of the most pervasive mantras in marketing is that “content is king.” More than just a catchy phrase, significant data exists to back it up: Blogs give sites 434 percent more indexed pages and 97 percent more indexed links. Companies with an active blog report 97 percent more leads. 70... Read More

Marketing

Dec 04, 2015 By Heather Foley

A SMART Start to Setting Goals for the New Year

Everyone has off days. It’s not always easy to believe in yourself. But a new year offers an opportunity for a fresh start. If you’ve lost your way in your career, it’s time to find a new direction. And a set of SMART objectives could be just the solution. If you want to achieve the most from the... Read More

Cloud, Careers

Dec 04, 2015 By Andrew Davies

3 Ways to Reheat Cold Leads With Your Content Marketing

If, like me, you are the founder or in senior leadership of a B2B organization, there is no doubt that you will have seen the following scenario occur time and time again amongst your sales team. They’ve built a good rapport with the prospect. They’ve qualified them according to your organization’s... Read More

Marketing, Leadership

Dec 03, 2015 By Matthew Hutchinson

Inside View: How Salesforce Uses Marketing Cloud to Acquire and Engage Event Attendees

In the Inside View series, we’re unveiling some unique and unexpected ways teams across the Salesforce organization leverage Marketing Cloud. We recently discussed how we use Journey Builder, Email and Mobile to drive adoption of the Salesforce1 App, and then how our Competitive Intelligence team... Read More

Events Marketing, Marketing, Marketing Cloud

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

3 Strategies to Finish the Year as a Sales MVP

Retail Looks to Mobile and Video, Particularly This Holiday Season Through January

Which Wearable to Gift a Business Professional This Holiday

Re-Imagining Sales Enablement

Animal Instinct: What's Your Sales Personality?

Get More Eyes On Your Content By Combining Traditional and Digital Marketing

A SMART Start to Setting Goals for the New Year

3 Ways to Reheat Cold Leads With Your Content Marketing

Inside View: How Salesforce Uses Marketing Cloud to Acquire and Engage Event Attendees

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First