360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Mar 28, 2016 By Amanda Nelson

4 Best Practices for Aligning Sales and Finance

It is the type of mandate that would strike fear in the heart of even the most seasoned leader: grow top-line revenue by 40% in five years — with no new Finance or Sales Support headcount. But Jason Burum, Chief Client Officer at Healthwise, and Darra Wray, Senior Vice President of Finance, are... Read More

Apps, AppExchange, Sales

Mar 26, 2016 By Emily Stanford

3 Words that Describe an Awesome Manager, Backed by Data

Do we really need managers? That’s a question Zappos asked when the online shoe and clothing retailer began transforming into a holacracy management system. A holacracy “removes power from a management hierarchy and distributes it across clear roles, which can then be executed autonomously.” Turns... Read More

Cloud, Careers, Leadership

Mar 25, 2016 By Micheline Nijmeh

Best Practices for Successful Online Sales Demos

A crucial moment in the sales process is when a product comes to life for the buyer in a personalized demonstration. Today, sales demos increasingly are done online – using cloud-based presentation tools, such as Webex, GoToMeeting and Join.me. Among the factors driving the growth of online demos... Read More

Sales

Mar 25, 2016 By Yoav Vilner

Blurring The Lines Between Marketing and Media

Marketing isn’t the same beast it was in the fifties. Long gone are the days of single-media campaigns that cost companies millions of dollars. Mad Men is an entertaining and accurate portrayal of the time, but marketing is entirely different nowadays. With the introduction of media, marketing no... Read More

Marketing, Content Marketing

Mar 25, 2016 By Laura Stack

How Sales Leaders Can Spend More Time Selling

Do you remember the first time you went to a hotel room that had an in-room coffee maker? I do—it was nearly 25 years ago, when I was trainer for a seminar company called CareerTrack (anyone remember them?). I didn’t even drink coffee at the time, but I made it, because it was so cool. Today, if... Read More

Sales, Sales Cloud

Mar 25, 2016 By John Boitnott

Why You Should Use Social Media Monitoring To Bring Customer Service and Marketing Teams Together

Businesses spend thousands of dollars trying to convince new customers to try their products or services. But winning one-time customers isn’t the ultimate goal. For most businesses, the best thing that can happen is that new customers will enjoy the experience so much, they’ll return again and... Read More

Customer Service, Marketing, Social Media

Mar 25, 2016 By Pip Morphet

The Top 3 Highlights from Destination Success 2016

After 111 hours of learning, 270 minutes of exam time, six learning tracks, three lunchtime round-table sessions, two keynote addresses, and one championship showdown, Salesforce University’s Destination Success 2016 is done. Our inaugural learning and certification event introduced a whole new... Read More

Cloud, Learning

Mar 25, 2016 By Kevin Paschuck

Dave Rey, EVP Salesforce North America Public Sector, Named on 2016 Wash100 List by Executive Mosaic

Company culture is defined by the mindset with which each employee approaches day-to-day activities. As a result, a company’s brand reflects the behavior of each and every contribution. That’s why organizations are so proud when the impact and potential of their brand is recognized in the... Read More

Public Sector, Cloud

Mar 24, 2016 By Roland Meyer

3 Takeaways from the MarTech Conference 2016

On March 21-22 over 2,000 attendees and almost 100 vendors crowded into the Hilton San Francisco Union Square to discuss the state and the future of marketing technology. There were 38 sessions, 6 lunch presentations, and plenty of hallway chatter in between. It’s a testament to an industry that... Read More

Marketing

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

4 Best Practices for Aligning Sales and Finance

3 Words that Describe an Awesome Manager, Backed by Data

Best Practices for Successful Online Sales Demos

Blurring The Lines Between Marketing and Media

How Sales Leaders Can Spend More Time Selling

Why You Should Use Social Media Monitoring To Bring Customer Service and Marketing Teams Together

The Top 3 Highlights from Destination Success 2016

Dave Rey, EVP Salesforce North America Public Sector, Named on 2016 Wash100 List by Executive Mosaic

3 Takeaways from the MarTech Conference 2016

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How To Create a Customer-Centric Experience

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First