360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Mar 22, 2016 By Leslie Tom

From VP (Very Patient) Stay-at-Home Mom to VP (Vice President) Partner Marketing at Salesforce

The majority of my over 10-year Salesforce career has been in Partner Marketing, which has been an incredible experience in many ways. Perhaps most significantly, being part of several Salesforce market disruptions such as building the AppExchange, to drive growth for our partners, customers and... Read More

Cloud, Leadership, Marketing

Mar 22, 2016 By Kyle Graden

Why the Shift to Digital Improves Ad Targeting

All generations have adopted digital methods to connect with their family and friends, accomplish routine tasks, and shop for their favorite products, among many other activities. With so much digital activity occurring, there is a lot of data being created by each user which advertisers can use to... Read More

Advertising, Marketing, Marketing Cloud

Mar 22, 2016 By Emily Stanford

4 Keys to Customer Service that Goes Beyond the Call of Duty

We are officially in the age of the customer. That means forget about your sales team, forget about your marketing team. Forget about IT. Just have everyone move to the customer service department. ...okay, well, that may be a bit extreme. I’ll dial it back: Now more than ever, customer service... Read More

Customer Service, Service, Service Cloud, Featured

Mar 22, 2016 By Jamie Domenici

Introducing Wave Analytics for Community Cloud: Now Companies Can Extend Sales Insights to Channel Partners to Accelerate Growth

Every company, industry and profession is being redefined by data, leveraging information from a variety of sources to dramatically improve business outcomes. And since we’re not all data scientists, Salesforce delivered the Wave Analytics Platform to empower anyone to explore and uncover insights.... Read More

Community Cloud, Community, Analytics Cloud, Analytics

Mar 21, 2016 By John Zissimos

Welcome to the Age of the Customer

Today’s customers are more powerful than ever, with the ability to shift markets and define a company’s success in a matter of seconds. They’re not looking for products, features, or gimmicks; they’re looking for a complete and effortless customer experience. They don’t just want to solve problems;... Read More

Cloud, Leadership, Innovation, Featured

Mar 21, 2016 By Andrew Gothelf

3 Tips to Save Your Sales Team Hundreds of Hours

Guidebook, a fast-growing company that enables customers to build and publish mobile apps, began facing the ever-common challenge of high-growth organizations: scaling a sales team. Recently, Alan Blank, VP of Product Marketing and Business Development at Guidebook, spoke with our own Kurt Smith on... Read More

AppExchange, Apps, Sales

Mar 21, 2016 By Robert DeSisto

Why I Am Going to Salesforce.

Salesforce is the only place I would consider as my next endeavor. I have made the decision to take a newly created position of Vice President of Global Customer Transformation at Salesforce. Gartner Inc (NYSE:IT), the world’s leading information technology research and advisory company has... Read More

Cloud, News

Mar 21, 2016 By Alice Avery

Master the Basics of Presentation Design

Here’s a situation we can all recall: you have to give a presentation, and it’s time to start that slide deck. You start by opening up the application, making a title slide, putting some bullet points on the intro slide, and inserting a cute picture — before you hit a wall. Then you give yourself... Read More

Practical Tips, Marketing

Mar 21, 2016 By Joanna Beerman

New E-Book: Transforming the Retail Customer Experience from Dull to Delight

Today’s shopper doesn’t demand service -- they expect a seamless experience across digital and physical channels. Learn how retailers can step up to the plate and deliver the experience their customers crave - in any and every channel.... Read More

Service, Service Cloud, Retail

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

From VP (Very Patient) Stay-at-Home Mom to VP (Vice President) Partner Marketing at Salesforce

Why the Shift to Digital Improves Ad Targeting

4 Keys to Customer Service that Goes Beyond the Call of Duty

Introducing Wave Analytics for Community Cloud: Now Companies Can Extend Sales Insights to Channel Partners to Accelerate Growth

Welcome to the Age of the Customer

3 Tips to Save Your Sales Team Hundreds of Hours

Why I Am Going to Salesforce.

Master the Basics of Presentation Design

New E-Book: Transforming the Retail Customer Experience from Dull to Delight

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First