360 PERSPECTIVES

How To Connect Silos
and Put Customers First

May 05, 2016 By Samuel Allen

Salesforce Joins First Lady Michelle Obama and Dr. Jill Biden to Support Hiring and Training Veterans & Military Spouses

Today, Pete Reed and I had the honor of representing Salesforce at the White House where First Lady Michelle Obama and Dr. Jill Biden celebrated the fifth anniversary of their Joining Forces initiative, which was established to ensure that service members, veterans and their families have the tools... Read More

Careers, Cloud, Leadership, News

May 05, 2016 By Sarah Patrick

3 Questions To Ask To Identify The Best Social Media Channels for Your Digital Marketing Strategy

Social media is increasingly seen as the digital marketing strategy of choice for small and large businesses, alike. According to the 2015 Social Media Marketing Industry Report, 92 percent of marketers believe social media is important to their business. And, as the social media giants continue to... Read More

Social Media, Online Marketing, Marketing

May 05, 2016 By Megan Tonzi

The Benefits of Account-Based Sales Development

A new trend is emerging. A trend that is changing the way B2B sales teams operate and individual reps sell. It was a big focus at the 2016 SaaStr Annual conference, it’s been talked about on countless sales blogs, and it’s been predicted as the future of sales by leaders in the sales world, such as... Read More

Sales

May 05, 2016 By Mike Milburn

The Bay Area's Other Winning Streak: Salesforce Recognized as a Leader in Gartner's CRM Customer Engagement Center Magic Quadrant

Before the NBA playoffs started the talk of the town here and across the country was about the NBA’s Golden State Warriors winning streak, and today I wanted to highlight how Salesforce is celebrating one of our own. Just a week ago we were recognized, for the 8th consecutive year, as a leader in... Read More

Service, Service Cloud, Leadership

May 05, 2016 By Rohit Mahna

How to Bring New Value to an Old Industry

Banking is one of the oldest industries known to humankind. As long as we’ve attributed value to goods and services, banking has played a crucial role in human civilization. But customer expectations are changing. Today’s customers expect a smarter, more connected, more personalized experience in... Read More

Cloud, Financial Services, Financial Services, Financial Services Cloud

May 05, 2016 By Hilary Givens

Facebook Shows No Sign of Slowing Down

In assembling a list of words to describe the millennial generation, ‘mobile’ should most certainly be considered a top contender. Today, smartphones have found their way into the hands of people everywhere, offering users the ability to do just about anything with a click or a swipe. In addition,... Read More

Advertising, Marketing, Marketing Cloud, Social Media

May 04, 2016 By Ash Rust

5 Strategies to Up Your Customer Support Game With Millennials

Millennials really don’t like calling customer service. In fact, 34 percent would rather visit the dentist than call a representative. While the nation’s largest living generation detests voice-based service, that doesn’t mean Millennials don’t expect great service. Seventy-six percent of customers... Read More

Customer Service, Mobile

May 04, 2016 By Kim Honjo

5 Ways Lightning Will Help Your Business

Connecting with customers can be tough. According to Gallup, there’s a disconnect between B2B customer strategies and their outcomes: only 29% of companies are engaged with their customers. Why aren’t businesses connecting? Part of the disconnect is that companies are not using all of the tools at... Read More

Lightning, Apps, Cloud, Featured

May 04, 2016 By Lisa Lee

Conscious Commerce: At Life is Good, Action Trumps Giving

On Christmas Day 1998 The Boston Globe ran a story called “Looking Out for Lindsey,” about an 11-year old girl fighting a rare and often deadly form of bone cancer. While she had seemingly little to be optimistic about, Lindsey drew strength from a message sewn into the blue hat she wore on her bald head – Life is Good.... Read More

Commerce, Customer Story, Commerce Cloud

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Salesforce Joins First Lady Michelle Obama and Dr. Jill Biden to Support Hiring and Training Veterans & Military Spouses

3 Questions To Ask To Identify The Best Social Media Channels for Your Digital Marketing Strategy

The Benefits of Account-Based Sales Development

The Bay Area's Other Winning Streak: Salesforce Recognized as a Leader in Gartner's CRM Customer Engagement Center Magic Quadrant

How to Bring New Value to an Old Industry

Facebook Shows No Sign of Slowing Down

5 Strategies to Up Your Customer Support Game With Millennials

5 Ways Lightning Will Help Your Business

Conscious Commerce: At Life is Good, Action Trumps Giving

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First