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Connecting with customers can be tough. According to Gallup, there’s a disconnect between B2B customer strategies and their outcomes: only 29% of companies are engaged with their customers. Why aren’t businesses connecting?
Part of the disconnect is that companies are not using all of the tools at their disposal to analyze customer data; only 1% of customer data is currently being analyzed. This gap in information means that businesses’ interactions with their customers are either too late, not relevant, impersonal, or don’t happen at all. In order to start engaging and connecting with customers, companies need to put the customer at the center of their business.
Salesforce Lightning is designed to help companies connect to their customers in whole new ways. Lightning is an experience, a platform, and an ecosystem — and it creates a single connected experience for every user. Salesforce Lightning helps you work smarter by gaining deeper insights on your customers, and empowers you to build apps in a flash to connect with them. It’s about helping you create 1-to-1 experiences with your customers, by providing a connected, consistent experience everywhere.
Here are 5 ways Lightning helps your business connect with customers:
Creating the Lightning Experience was a multi-year journey that started with one question: how can we create a user experience that is modern and intelligent? Aligning around this goal allowed us to make decisions and agree on what success would look like. Keeping that endpoint in mind, we started by designing Lightning specifically for mobile devices. With the Salesforce1 mobile app completed and a design framework in place, we reimagined our desktop and soon applied the design across sales, service, communities and app design, and to all devices. Beyond a modern and customizable user experience, Lightning Experience keeps you consistent and productive across products and devices.
Every company must become an app company. It’s what today’s business demands, and is the straightest line to the customer, both internal or external. IT’s latest challenge is how to keep up with the demand for apps. We understand the demands on both IT and business, and just like you, Salesforce is focused on outcomes, so we created the Lightning Platform. It’s the quickest way to build apps and customizations for desktops and mobile devices, using powerful drag-and drop-tools for apps, processes, and communities.
Lightning components are the fastest way from zero to app, no code needed. Components are the building blocks of apps; they’re widgets, like calculators, charts, and feeds. They offer bite-sized capabilities that augment Salesforce or work in conjunction with other components to form an entirely new app, which means no more rebuilding everything from scratch when you want it to appear on a different page or new device form factor. By using components built by Salesforce, your own developers, or any partner on the AppExchange, you can quickly build the basis of your app, and then customize it to make sure it looks great everywhere.
The ever-expanding Lightning Ecosystem gives you more choices than ever. Our #1 enterprise apps ecosystem offers partner components, making it easier to build and customize apps. Like all of the apps on the AppExchange, all components come from a trusted source and are rated and reviewed by Salesforce users like you. As new components are added, you'll find that you can quickly customize small details of your Salesforce instance that were previously considered off-limits, without developer help.
Want to build apps that look like the Lightning Experience? The Lightning Design System helps you design apps that look like Salesforce for a clean, unified experience. It gives you a comprehensive set of guidelines, components, tools, and design patterns for creating a user interface in the Salesforce ecosystem. Think of the Design System as a how-to manual that enables developers and partners to build beautiful components that work with Salesforce across devices and operating systems. It’s a living style guide and best practices, married to code.
