360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jun 08, 2016 By Emily Stanford

Success Secrets from the Co-founders of TheSkimm

Like any founders worth their salt, the women who started TheSkimm faced their fair share of skepticism in trying to raise capital and grow their brand. In a special keynote session to wrap up the last day of Connections 2016, they shared some of these moments with the same dash of sass and wit... Read More

Events, Featured, Marketing, Marketing Cloud

Jun 08, 2016 By Paul Holstien

Chasing Enterprise Architecture Perfection

In an ideal world, your Enterprise Architecture would encompass a grand vision of how systems work together and a roadmap to achieve the vision. The problem is, we don't live in an ideal world and likely never will. So how can one define the difference between vision and reality? Given all of the... Read More

IT, Enterprise Architecture

Jun 08, 2016 By Dan Steiner

How Businesses Use Data Analytics to Improve Sales

Sales and marketing can be a guessing game. Businesses come up with strategies and put them to work, never certain whether their efforts are paying off or not. If sales increase, they assume their strategies are sound and keep moving forward on them. If they see no improvement, they continue to... Read More

Sales, Analytics

Jun 08, 2016 By Laura Stack

How to Execute Decisions and Move Forward Quickly

Once you've made a decision, execute! When it comes to productivity and success, execution trumps all. No matter how well you've planned your strategy, nothing happens if you don't get it done. If your people are dragging their feet, shake them up a bit; it's your responsibility to elicit results.... Read More

Cloud, Leadership

Jun 08, 2016 By Tom Hasselman

Social Media for Healthcare Providers-Just What the Doctor Ordered

It's estimated that nearly 75% of people in the U.S. seek healthcare information online, and about half of those turn to social media channels. Whether they're obtaining information on specific illnesses, making lifestyle changes, searching for specialists, gathering opinions on quality of... Read More

Marketing, Social Media Marketing, B2C Marketing

Jun 07, 2016 By Sarah Franklin

The AI-First Salesforce Customer Success Platform

For many visionaries and technology firms, artificial intelligence (AI) is the future. But, today at the TrailheaDX developer conference in San Francisco, Salesforce brought it into the “now,” showing off its AI-first Salesforce Customer Success Platform. With advances in machine learning, deep... Read More

Apps, Cloud, Innovation, IoT, IT, Developer

Jun 07, 2016 By Tim Sanders

How Sales Leaders Can Tip Their Culture From Loner to Team

Nothing changes your ability to close complex deals or solve big sales challenges like collaboration. Diverse insights usually lead to a breakthrough in the account. In my experience, cross departmental collaboration can triple your chances or getting a deal unstuck or saving an account in... Read More

Leadership, Sales, Sales Cloud

Jun 07, 2016 By Zachary Reiss-Davis

Personalized Advertising Content for the Win

This week, we look at how personalized advertising content, driven by your own customer data, drives real results for both e-commerce purchases and for brick and mortar stores. All of your digital content needs to be both personalized and relevant to your customers, and this holds true for your... Read More

Advertising, Marketing, Marketing Cloud

Jun 07, 2016 By Alexa Schirtzinger

Anticipating Your Customers’ Needs: It’s Easier Than You Think

Keith Pearce is VP of Marketing for Service Cloud at Salesforce. An industry veteran who got his start close to 20 years ago at Siemens, he’s a firm believer in the transformative value of great customer service — both to companies and to their customers. Recently, we caught up with Keith to get... Read More

Customer Service, Service

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Success Secrets from the Co-founders of TheSkimm

Chasing Enterprise Architecture Perfection

How Businesses Use Data Analytics to Improve Sales

How to Execute Decisions and Move Forward Quickly

Social Media for Healthcare Providers-Just What the Doctor Ordered

The AI-First Salesforce Customer Success Platform

How Sales Leaders Can Tip Their Culture From Loner to Team

Personalized Advertising Content for the Win

Anticipating Your Customers’ Needs: It’s Easier Than You Think

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First