360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jun 14, 2016 By Megan Hostetler

Berkshire Hathaway Leads the Way by Mobilizing their Operations

If you haven't tuned into the news, listened to podcasts, read through your Twitter feed, or been to a conference lately, you may have missed a common fact. The world is becoming mobile first. Not only does this relate to us as consumers, but also the way companies operate. If you've lost,... Read More

Marketing, Digital Marketing, Mobile Marketing

Jun 13, 2016 By Emily Stanford

So Your Marketing Department is Thinking About VR...

Lately, the buzz surrounding virtual reality seems to be growing stronger nearly every day. What’s more, companies are starting to turn that buzz into tangible results. The New York Times is one example of a business taking the VR bull by the horns. I was lucky to be in the audience at the... Read More

Innovation, Marketing

Jun 13, 2016 By Emily Stanford

8 Tips for Building a Better Customer Support Team

The pillars that are driving a superior customer service experience are changing. It used to be that just answering a customer’s question correctly and in a somewhat timely manner would cut it — but in 2016 that’s not so. Your customers carry more devices, and are more connected, informed and... Read More

Service, Service Cloud, Community

Jun 13, 2016 By Alexa Schirtzinger

The 5 Building Blocks of a Successful Content Marketing Strategy

As Director of Content Marketing at Salesforce, I get a lot of questions about how smaller companies should go about building a content marketing strategy from the ground up. Usually, my answer surprises people. It seems like the easy answer would be to start a blog, populate it with as much... Read More

Content Marketing, Marketing

Jun 13, 2016 By Pascaline Albin

Moving Up the Sales Ranks at Salesforce

How Nevena Stoyanova, Business Development Rep at Salesforce, left France for Ireland and planted the seeds for a successful sales career. Nevena, can you tell us about your background and how you found out about Salesforce? I moved from Bulgaria to France when I was 16 -- without speaking a... Read More

Careers, Sales

Jun 12, 2016 By Kelly Nash

A 20/20 Advertising Vision - How Luxottica Leverages Behavioral Insights to Engage Customers with Digital Ads

With over 7,000 stores globally, Luxottica is the world's leading eyewear company. One key to the company's success is the ability to analyze and understand their customers' purchasing behaviors and use that knowledge to deploy the best engagement strategies. According to Ryan McGuire,... Read More

Marketing, Marketing Cloud, Customer Story

Jun 10, 2016 By Sabrina Barekzai

6 GIFs to Get You Even More Pumped for Dreamforce

Lately, it feels easier and easier to express oneself with a GIF online. We’re less than a few months away from the best 4 days of the year and we can’t think of a better way to express our excitement for Dreamforce. Experience all the fun, learning, and inspiring moments to come — in a GIF! Here... Read More

Dreamforce, Events

Jun 10, 2016 By Alexis Kushner de la Pena

Succession Planning Can Be Difficult. An App Makes it Easier.

At some larger companies, the question of who’s succeeding whom — of who’s set to rise, or move laterally, or otherwise evolve in the company hierarchy — never gets answered until it absolutely has to be. A 2015 U.S. Trust survey found that two-thirds of business owners don’t have a succession plan... Read More

App Cloud, Apps, IT

Jun 10, 2016 By Karen Mangia

7 Decisions on the Path to Customer Success

What does it take to build and sustain a customer-centric culture in your organization? What are the key decisions to accelerate your progress? What would you do differently if you could build your Voice of Customer program from scratch? I had the opportunity to interview Kristen Engelhardt, Vice... Read More

Cloud, Service

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Berkshire Hathaway Leads the Way by Mobilizing their Operations

So Your Marketing Department is Thinking About VR...

8 Tips for Building a Better Customer Support Team

The 5 Building Blocks of a Successful Content Marketing Strategy

Moving Up the Sales Ranks at Salesforce

A 20/20 Advertising Vision - How Luxottica Leverages Behavioral Insights to Engage Customers with Digital Ads

6 GIFs to Get You Even More Pumped for Dreamforce

Succession Planning Can Be Difficult. An App Makes it Easier.

7 Decisions on the Path to Customer Success

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First