360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jul 07, 2016 By Brian Fravel

The Top 5 Sales Enablement Mistakes To Avoid (But You Are Probably Aren’t)

There is no doubt that sales enablement technologies are a huge trend for forward thinking leaders looking to increase sales and find a better way of doing things. Unfortunately, as organizations implement and adopt these new technologies, we are seeing some common practices that can actually... Read More

Sales

Jul 07, 2016 By Zachary Reiss-Davis

The Highly Targeted, High Quality Advertising Revolution has Come for B2B Advertisers

We talk a lot at Salesforce about the current revolution in digital advertising. Advertisers shifted their focus from relatively undifferentiated, and often ignored, banner ads to ads that are integrated into the sites and in the apps that people spend all of their time. At the same time, they are... Read More

Advertising, Marketing, Social Media

Jul 07, 2016 By Emily Stanford

How to Create a Community that Grows with Your Business

What does it mean to deliver an exceptional customer experience? That question is extremely nuanced, which is why this is part four in a four-part blog series dedicated to best practices for enhancing your customer relationships. In part one, we discussed how the shift in customer expectations on... Read More

Community Cloud, Customer Service, Community

Jul 07, 2016 By Ash Rust

5 Ways to Improve Your Customer Service Without Chatbots

Chatbots have had a tough time recently. With complaints of sluggish speed, irrelevant responses, and even downright inappropriate behavior, bots are not making AI proud — yet. While these incidents are great material for memes, they can have disastrous consequences for companies and their bottom... Read More

Customer Service, Small Business

Jul 07, 2016 By Heike Young

7 Trends Changing Retail Now

Retail isn’t what it used to be — in a good way. Sure, we still visit stores to fill our bags and see what’s new. But today’s shopping experiences are colored by mobile and location-based messaging, 1-to-1 email-based offers, and even virtual reality. Making a retail purchase can be simple or... Read More

Marketing, Marketing Cloud, Retail

Jul 07, 2016 By Malachy Walsh

How Customer Service Embeds Success throughout a Company

The following is a Conversation with Josh Plantz, Sr. Director of Technical Support and Customer Satisfaction, STANLEY Healthcare. When you think about customer service, one of the first things that comes to mind is a person on a headset trying to resolve issues over the phone in an eight-hour... Read More

Customer Service, Service Cloud, Customer Story

Jul 07, 2016 By Rachel Cassidy

3 Advanced Strategies to Supercharge Your Facebook Marketing

Salesforce and Facebook came together at Connections 2016 in Atlanta, Georgia to present advanced strategies for Facebook marketing, focusing on three core principles that all marketers should be testing. Ron Belanger, AVP Sales, from Salesforce and Martin Gilliard, Global Head of MarTech &... Read More

Marketing, Digital Advertising, Strategy

Jul 06, 2016 By Rosy Callejas

Which Leadership Style Are You? 3 Common Leadership Styles and What You Can Learn from Them

By learning to understand these styles, business leaders can learn how to adapt their own approach to better fit different situations.... Read More

Cloud, Leadership

Jul 06, 2016 By Laura Norman

4 Ways You Can Tap Your Customer Support to Deliver an Amazing Customer Experience

Today’s companies don’t just compete on price, product, or promotion: these days it’s the customer experience that counts! In fact, according to analyst firm Gartner, 89% of companies now expect to compete mostly on the basis of experience (versus 36% four years ago). This may sound difficult if... Read More

Customer Service, Service, Service Cloud

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

The Top 5 Sales Enablement Mistakes To Avoid (But You Are Probably Aren’t)

The Highly Targeted, High Quality Advertising Revolution has Come for B2B Advertisers

How to Create a Community that Grows with Your Business

5 Ways to Improve Your Customer Service Without Chatbots

7 Trends Changing Retail Now

How Customer Service Embeds Success throughout a Company

3 Advanced Strategies to Supercharge Your Facebook Marketing

Which Leadership Style Are You? 3 Common Leadership Styles and What You Can Learn from Them

4 Ways You Can Tap Your Customer Support to Deliver an Amazing Customer Experience

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First