Aug 11, 2017 By Brian Fravel

Ignoring Sales Technology is Dangerous Territory

It is good news when your business is in growth mode. The challenge is to maintain your growth and scaling the organization to handle more opportunities. While it is intuitive for company executives to automate business functions and processes such as payroll, bookkeeping, and even marketing and... Read More

Small Business, Sales

Jun 02, 2017 By Brian Fravel

3 Reasons Sales Enablement Roles are on the Rise

Many of us now have jobs that probably didn’t exist when we were kids, or at least, the way we work has changed dramatically due to technology and other factors. The booming market for sales enablement professionals is one of those growing professions. According to LinkedIn, hundreds of job... Read More

Sales, Marketing

Dec 23, 2016 By Brian Fravel

Timing is Everything: 7 Tips for Well Timed Content Marketing

This time of year, we are drowning in holiday ads that are designed to inspire gift purchases. Clearly, marketers are taking advantage of this seasonal urgency. Stores are vying for consumers’ attention with a compelling message for THEIR product right when purchase decisions are being made. While... Read More

Marketing, Content Marketing

Aug 19, 2016 By Brian Fravel

Why You Should Treat Your Sales Team Like 5 Year-Olds: Embracing The Inner Child of Top Performers

I have a friend who proudly announces that he is like a 5 year old. He has a short attention span, likes to play, but doesn’t like too many rules. He stubbornly avoids tasks he finds uncomfortable, even if they benefit him. He is short on patience, is fairly unorganized, but really passionate if he... Read More

Sales

Jul 07, 2016 By Brian Fravel

The Top 5 Sales Enablement Mistakes To Avoid (But You Are Probably Aren’t)

There is no doubt that sales enablement technologies are a huge trend for forward thinking leaders looking to increase sales and find a better way of doing things. Unfortunately, as organizations implement and adopt these new technologies, we are seeing some common practices that can actually... Read More

Sales