360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Aug 11, 2016 By Dmitry Dragilev

Optimize Your First Meeting with a Prospect

If you’re interested in closing more deals, in-person meetings are your best friend. Even in the age of constant text and social media, there’s no substitute for getting to know your client in real-time. In-person meetings lay the foundation for a relationship that can last decades and often lead... Read More

Sales, CRM

Aug 11, 2016 By Regis Crawford

Should B2B Marketers Really Care About Social?

In the not-so-distant past, it was a valid question: Should B2B marketers invest time and money in social media? While many were still debating, customers provided the answer. It turns out B2B customers don't turn off social between the hours of 9-5-and they expect B2B brands to deliver... Read More

Marketing, Social Media Marketing, B2B Marketing

Aug 10, 2016 By Alexis Kushner de la Pena

How Salesforce Transformed the Giving Experience with Volunteerforce1

Volunteering is at the core of who Salesforce is as a company. On day one, our founders created the 1–1–1 model that is built on the idea that business can be successful and profitable while also giving back to society. The 1-1-1 model is partially fueled by encouraging Salesforce employees to... Read More

App Cloud, Foundation, IT

Aug 10, 2016 By Kristie Poon

Beyond The Sales Cycle: Why Customer Success Is Critical To Your Bottom Line

If two-thirds of sales come from repeat business, then any small business owner should be willing to move heaven and earth to keep existing customers happy. But most companies aren’t in the business of selling happiness. They sell results. Therefore, the key to your customer relationships will be... Read More

Sales

Aug 10, 2016 By Nisha Pattan

Answers to Your Top Lightning Questions from Two Salesforce Experts

Wondering what the Lightning Experience is all about? Considering reasons to implement Lightning? Not sure where to begin? We asked two experts to help. Farhan Tahir, Product Management Director for the Salesforce Platform, and Hemant Bedekar, Senior Principal Specialist, answered some of the most... Read More

IT, Lightning, Developer, Cloud Services

Aug 10, 2016 By Mitch Causey

5 Ways to Leverage Support Communication for Marketing

If you don’t think marketing and customer support complement each other, I didn’t either—at least not at first. Sure, you can point to the nightmare of problems landing on the plate of Comcast marketing because of the frustrating experiences of their customers. But even for everyday business, the... Read More

Customer Service, Marketing

Aug 10, 2016 By Heike Young

Beyond Mobile: 5 Ways New Tech is Changing the Way We Market

Can you imagine what life will look like after smartphones? One expert says new tech like augmented reality will soon make our once-revolutionary iPhones look like typewriters. Shel Israel is author of Lethal Generosity: Contextual Technology and the Competitive Edge and the forthcoming Beyond... Read More

Marketing, Marketing Cloud, Mobile, Marketing Cloudcast

Aug 10, 2016 By Dan Oxenburgh

17 Ways That Salesforce Integration Amplifies Business Performance

Salesforce is celebrating its 17th year of CRM success. In honor of this major milestone, along with its acquisition of over 100,000 customers and its projected contribution of $272 billion to the economy over the next few years, we’re sharing 17 ways that integrating with Salesforce amplifies... Read More

Cloud, CRM

Aug 10, 2016 By Vikram Chellappa

How Financial Advisors Can Deliver Cross Channel Customer Journeys

Financial agents and advisors aspire to develop strong relationships with their book of business-requiring the ability to effectively engage with the right customer, through the right channel, at the right time, with the right content. To accomplish these goals, financial organizations need a... Read More

Marketing, Customer Journeys, Cross-Channel Marketing

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Optimize Your First Meeting with a Prospect

Should B2B Marketers Really Care About Social?

How Salesforce Transformed the Giving Experience with Volunteerforce1

Beyond The Sales Cycle: Why Customer Success Is Critical To Your Bottom Line

Answers to Your Top Lightning Questions from Two Salesforce Experts

5 Ways to Leverage Support Communication for Marketing

Beyond Mobile: 5 Ways New Tech is Changing the Way We Market

17 Ways That Salesforce Integration Amplifies Business Performance

How Financial Advisors Can Deliver Cross Channel Customer Journeys

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First