360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jun 23, 2017 By Saul Kaplan & Mia Dand

7 Step Innovation Roadmap: Convert Tech Buzzwords Into Real Business Value

To appreciate the full breadth of possibility created by emerging technologies is to feel like a kid in a candy store. Our candy store is overflowing with brain-exploding and exciting new technologies including genomics, robotics, internet-of-things, big data, artificial intelligence, drones, and... Read More

Innovation, Cloud, Artificial Intelligence

Jun 23, 2017 By Sharon Gillenwater

Top Five Best Things About Being My Own Boss

After working as a marketing consultant in Silicon Valley for many years, I founded my company Boardroom Insiders in 2009. Here's what I love about being my own boss. 5. My business goes wherever I go. Over the years I have run my business from Amsterdam, Paris, London, Mexico City, Bangalore,... Read More

Small Business

Jun 23, 2017 By Seema Kumar

The Top 3 Technologies Expected to Transform Business by 2020

Once the setting for futuristic sci-fi films, the year 2020 is now just around the corner. As a new era approaches, IT leaders anticipate how technology will transform business as we know it. Technology in business is often driven by customers. It's about understanding customers — their painpoints,... Read More

Jun 22, 2017 By Rob Desisto

5 Reasons This Millennial Loves Quip

When Quip was first introduced, I was highly skeptical it would be an effective tool for me. I had used Microsoft's Office applications since I was in middle school, and I didn't have a strong desire to learn a new product because I thought offerings like Word and Excel were good enough for me. I... Read More

Cloud

Jun 22, 2017 By Bernie Kassar

Gaining Business Value Through the Office of the CCO

As a Chief Customer Officer (CCO), I can attest to the many benefits the role brings to a business. CCOs strengthen the customer experience by creating a customer-centric focus across all touch points in the buyer journey. By bringing this focus, CCOs help maximize customer retention, added revenue... Read More

Customer Service, Customer Experience, Analytics

Jun 22, 2017 By Rohan Ayyar

3 Ways Virtual Demos Can Help Close More Tech Sales

B2B buying decisions are becoming increasingly complex. The number of stakeholders involved in the purchase decision continues to rise. To compound the problem, buying teams opt to do much of their own research first, only reaching out to vendors when they’re more than halfway through the process,... Read More

Cloud, Sales

Jun 22, 2017 By Marcela De Vivo Bustillo

Improved Chatbot Technology Driving New User Experiences

With over a dozen frameworks available to build chatbots, competition is driving rapid innovation. The capability and reach of chatbots has ushered in many uses for their artificially intelligent deep learning processes. Given the advancements in processing power, chatbots now have the capability... Read More

Customer Service, Sales, Retail, Service, Artificial Intelligence

Jun 21, 2017 By Marissa Kraines

How to Convince Your Boss to Send You to Dreamforce '17

Dreamforce registration is live! The best four days of the year are less than five months away. Are you ready to sign up and secure your space for the most epic Dreamforce ever? Or does your boss need some persuading to agree to send you to Dreamforce? The fact that 95% of attendees recommend it to... Read More

Events, Dreamforce

Jun 21, 2017 By Heike Young

12 Things All Marketers Can Learn from a Leader's 40-Year Marketing Career

For almost two years, I've been fortunate to co-host the Marketing Cloudcast (the marketing podcast from Salesforce) alongside Salesforce's esteemed Director of Digital Marketing Insight, Joel Book. You might know Joel from his excellent presentations at worldwide marketing conferences . . . or... Read More

Marketing, Marketing Cloud

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

7 Step Innovation Roadmap: Convert Tech Buzzwords Into Real Business Value

Top Five Best Things About Being My Own Boss

The Top 3 Technologies Expected to Transform Business by 2020

5 Reasons This Millennial Loves Quip

Gaining Business Value Through the Office of the CCO

3 Ways Virtual Demos Can Help Close More Tech Sales

Improved Chatbot Technology Driving New User Experiences

How to Convince Your Boss to Send You to Dreamforce '17

12 Things All Marketers Can Learn from a Leader's 40-Year Marketing Career

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First