360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Mar 16, 2019 By Rachel Boyles

3 Tips for Diving Into the 50 Best Practices for Email Marketers

Phew! You’ve read through all fifty best practices. Now what? (If you haven’t yet, download it here.) We realize that fifty is a lot of content to consider, and we want it to be a useful resource for you and your team. Below, we’ve put together three tips for getting the most out of the e-book for... Read More

Marketing, Marketing Cloud, Email Marketing

Mar 15, 2019 By Leyla Seka

Salesforce’s Mobile App Development Platform Recognized in Gartner Peer Insights ‘Voice of the Customer’

Salesforce celebrates our selection as Gartner Peer Insights ‘Voice of the Customer’ for Mobile App Development Platforms. Salesforce Lightning Platform Mobile empowers everyone to build smart mobile apps fast with low-code tools, access to customer data, and powerful features using simple... Read More

Apps, Customer Service, Customer Experience

Mar 15, 2019 By Drew Lau

How to Quickly Build a High-Performing Progressive Web App on Salesforce Commerce Cloud

Last October, we outlined what a Progressive Web App (PWA) is and how it helps retailers and brands deliver the fast experience of a native mobile app to a much larger audience on the web. Now, we’ll cover how to deliver a PWA based on your organization’s ecommerce architecture and strategic... Read More

Commerce, Commerce Cloud, Apps, IT

Mar 14, 2019 By Veda Kumarjiguda

Introducing the 50 Best Practices for Email Marketers

The email industry constantly changes, to keep up with what’s new can feel like an impossible task. However, email remains the highest driver of ROI. So, it is important to stay on top of the changes. Whether you’re getting started with email— or if you’re looking to improve what you’ve already... Read More

Best Practices, Email Marketing, Marketing

Mar 13, 2019 By Devon McGinnis

How Do Different Generations Use Voice Assistants?

“Alexa, play Frozen music.” That’s how easy it is for a two-year-old (my daughter, in this case) to get what she wants from a voice assistant. Her generation, sometimes called Generation Alpha, may not ever experience the painstaking letter-by-letter search functionality of pointing a remote at a... Read More

Research, Artificial Intelligence

Mar 13, 2019 By Mathew Sweezey

The Future of Marketing in 5 Stats

Every year around this time, marketers and business leaders use data to plan their upcoming year. It’s a time of embracing change. That’s a good thing because there are a lot of major changes on the horizon. The future of marketing is not set in stone but based on these five statistics, you can bet... Read More

Marketing, Email Marketing

Mar 12, 2019 By Vidya Peters

Global Study Finds 97% of Organizations Plan to Digitally Transform, Yet Integration Remains a Challenge

In today’s connected world, it's no surprise companies from all industries are working to rapidly digitize every part of the business. But in the journey to digital, businesses not only undergo fundamental changes in the way they operate — they also find themselves competing on speed and agility to... Read More

IT, Research

Mar 11, 2019 By Kelcy Joynt and Brandt Hill

How to Modernize Media Sales and Turn the Page on Old Business Models

Last year, it was hard to miss all the headlines about how the media landscape is changing: mergers and acquisitions, new subscription and revenue models, direct-to-consumer distribution — the list goes on. It’s clear that building recurring relationships with customers has never been more... Read More

Communications, Sales

Mar 11, 2019 By Nick Johnson

Humans Are Underrated: How Collaborating With AI Will Minimize Workforce Disruption

Artificial intelligence (AI) promises to transform business processes and productivity across industries and the economy as a whole. But unless businesses rethink how their people can work in partnership with intelligent machines, there’s a risk that this promise will quickly pass them... Read More

Artificial Intelligence, Leadership Insights, Thought Leadership, IT

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

3 Tips for Diving Into the 50 Best Practices for Email Marketers

Salesforce’s Mobile App Development Platform Recognized in Gartner Peer Insights ‘Voice of the Customer’

How to Quickly Build a High-Performing Progressive Web App on Salesforce Commerce Cloud

Introducing the 50 Best Practices for Email Marketers

How Do Different Generations Use Voice Assistants?

The Future of Marketing in 5 Stats

Global Study Finds 97% of Organizations Plan to Digitally Transform, Yet Integration Remains a Challenge

How to Modernize Media Sales and Turn the Page on Old Business Models

Humans Are Underrated: How Collaborating With AI Will Minimize Workforce Disruption

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First