360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Mar 26, 2019 By Mathew Sweezey

The Four Foundations of a Best-in-Class Marketing Stack

Marketing technology has exploded. As of 2019, the Chief Marketing Technologist blog has found there to be over 7,000 marketing technologies, that is 45X more tools than we had in 2011! This leaves many marketers wondering, “What does a best-in-class marketing stack look like, and what should we be... Read More

B2B Marketing, B2C Marketing, Marketing

Mar 26, 2019 By Chris Jacob

How to Create Powerful Personal Customer Experiences in Real Time

Interacting with customers in real time is a priority for marketers, but it’s also a major challenge. Customers now have nuanced and sophisticated expectations for real time engagement from brands, which go far beyond timely social media replies. For marketers to engage customers in real time, they... Read More

Marketing, Marketing Personalization, Email Marketing

Mar 25, 2019 By Greg Bennett

Getting Started With AI and Chatbots: What’s Top of Mind for Your Customers?

I’m sure we’ve all experienced how artificial intelligence (AI) has made its way into our everyday lives — social networks recognize faces in your photos, and websites even suggest new products based on things you already own. As customers, we expect these types of benefits to come from the brands... Read More

Artificial Intelligence, Communications, Customer Service, Financial Services, Retail

Mar 25, 2019 By Bob Stutz

Salesforce's Vision for a Customer Data Platform

Few marketing tech categories have enjoyed as much instant attention as the Customer Data Platform (CDP). In less than 18 months, it graduated from "What's a CDP?" to a topic for RFP's without stopping for breath. A lot of our customers tell us they are intrigued but also somewhat... Read More

Platform, Marketing

Mar 23, 2019 By Salome Pouw

Our Favorite Moments From World Tour Amsterdam

With 6,000 total registered attendees, World Tour Amsterdam 2019 was a full day of inspiration and innovation for our many Trailblazers in the Netherlands. From discussions with women entrepreneurs, more than 100 sessions to choose from, and giving back activities, this Salesforce event had a... Read More

Events

Mar 22, 2019 By Brad Walters

How to Create Relevant Experiences by Unifying Data

Customers expect relevant experiences from brands. I know because while I’m a marketer at Salesforce, I’m also a customer myself. Recently, I was notified by my bank that my debit card had been compromised. I was a bit worried that someone had gotten into my account, but luckily, my bank... Read More

Marketing, Marketing Cloud, Marketing Automation

Mar 21, 2019 By Stephanie Lottridge

The Top 10 Moments From Salesforce World Tour 2019 Sydney

On March 6th, more than 12,000 Trailblazers gathered at Sydney's International Convention Centre (ICC) to kick off the first leg of the Salesforce 2019 World Tour. More than 200 customers and partners shared their stories, insights and expertise; the Campground — Salesforce's one-stop shop at the... Read More

Events

Mar 21, 2019 By Rachel Boyles

How the Indiana Pacers Transformed the Fan Experience With a Digital Marketing Slam Dunk

Now is the perfect time to be a fan of the Indiana Pacers. (Bandwagon fans welcome.) The team is not only in the top third of their conference with whispers of playoff possibilities, but they’re also making major improvements to their full fan experience. As with most improvements, however, the... Read More

Marketing, Marketing Cloud, B2C Marketing

Mar 21, 2019 By Noah Kravitz

Why SMBs Must Beat the Digital Divide

Fast is the new big. Small and medium sized-businesses (SMBs) already know that agility and responsiveness are often their advantages when competing against larger organizations. Like small fish swimming in an ocean of sharks and whales, what SMBs give up in terms of raw size and power can be made... Read More

Digital Transformation, Small Business

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

The Four Foundations of a Best-in-Class Marketing Stack

How to Create Powerful Personal Customer Experiences in Real Time

Getting Started With AI and Chatbots: What’s Top of Mind for Your Customers?

Salesforce's Vision for a Customer Data Platform

Our Favorite Moments From World Tour Amsterdam

How to Create Relevant Experiences by Unifying Data

The Top 10 Moments From Salesforce World Tour 2019 Sydney

How the Indiana Pacers Transformed the Fan Experience With a Digital Marketing Slam Dunk

Why SMBs Must Beat the Digital Divide

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First