Mar 03, 2017 By John Zissimos

WATCH: Salesforce FY17 Year In Review

To all of our customers, partners, and the entire Salesforce Ohana: Thank you! FY17 was our best year yet, and it’s all because of you. Nothing is more important than our customers’ trust and success, and together we’re reaching new heights. Check out all of the highlights from the past year, and... Read More

Cloud, Innovation

May 04, 2016 By John Zissimos

3 Ways to Create Stories that Resonate with Your Audience

As the Chief Creative Officer for Salesforce, I’m responsible for overseeing our brand, wherever it appears — across our different web properties, in advertising campaigns, at massive events like Dreamforce, and everywhere in between. And to build a great brand, you must first have a great story to... Read More

Cloud, Careers, Innovation, Featured, Leadership, Marketing

Apr 26, 2016 By John Zissimos

What I’ve Learned About Innovation: John Zissimos, Chief Creative Officer, Salesforce

One of the most important things I’ve learned in my career is how little I know. I’ve worked in creative roles for over 25 years, so I bring a lot of experience to the table when it comes to setting a brand strategy and driving innovation. But I’ve learned, over and over again, that you have to... Read More

Leadership, Innovation, Cloud, Featured

Mar 21, 2016 By John Zissimos

Welcome to the Age of the Customer

Today’s customers are more powerful than ever, with the ability to shift markets and define a company’s success in a matter of seconds. They’re not looking for products, features, or gimmicks; they’re looking for a complete and effortless customer experience. They don’t just want to solve problems;... Read More

Cloud, Leadership, Innovation, Featured