We all know that digital is the great disruptor. Despite the endless opportunities this has created, CMOs still seem to be missing the customer experience sweet spot. This may be because, as marketers, we tend to be self-centered. We contemplate worldviews from multiple angles — but not necessarily...
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It’s hard to overestimate the importance and impact of the peak Christmas/Holiday season on nearly every sector of the economy. Consumers spend more on dining, entertainment and travel, for example, driving merchants to hire more seasonal workers. Marketers of all stripes spend more to reach...
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All of us think we know how to write a newsletter. What could be simpler? Now think again about how many bland newsletters you see in your inbox everyday. Follow these best practices to send email newsletters your subscribers will actually open and read.
1. Determine if you really need a...
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As a social media professional, my days are often spent creating compelling content, engaging with our community, or strategizing about whether that hot new social network is actually relevant for our business.
But when a colleague recently asked me whether or not it was okay to like her own...
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The most basic aspect of striking a conversation with someone is to converse about something that would interest them. Yet, in a B2B business scenario, we are too focused on what we would like to sell rather than trying to know where a customer stands in their business journey, what their...
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Three out of four consumers expect brands to provide a consistent experience wherever they engage. This puts massive pressure on retail and consumer brand marketing leaders to transform their strategies in a new digital era focused on the customer experience. New research, just published in...
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A career in marketing can be fun, creative, rewarding, and smart for the long-term — businesses will always need to market their products, no matter what else changes in consumer behavior or industry trends.
As the world quickly transforms and career paths are changing at the speed of light, you...
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It’s the oldest story in marketing: One day, a client is head over heels in love with your work. The next week, that client puts in his notice. This satisfaction switcheroo can be enough to give even the most experienced professional whiplash.
Shortly after my company launched its...
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If you’re a technology marketer, you’re likely looking at the calendar, anticipating a fall season packed with industry events and executive summits. In addition, your sales leadership probably expects you to create compelling sponsorships and touch points at these events that will help them get...
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