When quality content is a key ingredient to your SEO strategy, you’re constantly working on creating and publishing. It’s what drives people to a website, keeps them there, and what encourages them to provide their contact information to become a lead. However, not everyone consumes content the...
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Have we reached peak influencer? People are now quitting their jobs to become full-time Instagram influencers, and self-made YouTube stars are the new Hollywood A-list.
All entertainment aside, these influencers present an incredible business opportunity for brands to connect with their audiences...
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If you aren’t getting as many visitors to your website, maybe it has to do with how the home page is designed. This is the first thing people see, and it can make or break any website. You need to take steps to make sure that users are enjoying their experience while visiting your home page. Here...
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Email marketing remains one of the key communication tools for business. Eighty-two percent of companies today take advantage of email marketing. The ability to segment lists, and to personalize and tailor messages to any part of your audience, has wide appeal. But with so many companies using this...
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“Online shoppers abandoning their carts is a natural part of the buying process, but it’s also a high-value behavior that’s worthy of a response,” Salesforce points out in its 5 Blueprints for Building Smarter Emails. That report highlights eight “IQ Boost Opportunities” for your shopping cart...
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Artificial intelligence (AI) is beginning to permeate the marketing landscape. But how do you best use it to your advantage? One exciting application is a new marketing technology called content intelligence, which utilizes artificial intelligence and big data to offer unprecedented marketing...
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Ever wonder why the failure rate of most inbound marketing experiments hovers around 97 percent? It’s because marketers rely on growth spikes from one-off successes but can’t repeat them. Unfortunately, this isn’t a game of roulette — it’s business.
Rather than base marketing on gut feelings and...
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Every company and small business in the country has some kind of social media presence. I can’t imagine a business not having a presence in this day and age.
At every level of corporate America, CEOs want their companies to have a vibrant social media presence, but they themselves aren’t jumping...
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Marketers know Yelp, TripAdvisor, Amazon, Google, and other reviews are a huge part of buying journeys.
But how can you use existing customer reviews in your marketing content to make the things your company says more believable? And what if you're in B2B and don't have a wealth of traditional...
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![Shopping Cart Abandonment Email Trends [infographic]](http://www.salesforce.com/content/dam/blogs/us/thumbnails/shopping-cart-abandonment-email-trends-6/shutterstock_321803375.jpg)
