We all know dating can be challenging, but when done right, it can become a life-long beautiful and fruitful relationship. Building and implementing a digital marketing strategy during an acquisition or merger is a lot like dating, and if not treated properly, the investment made can quickly become...
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Are you ready to make the most of the most personal, most powerful in-box in the world? Use this checklist to prepare your Push and SMS message programs for the 2017 retail holiday season....
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As a marketer, have you ever taken a look at your website, your content, or your branding and just thought… something isn’t quite right here?
Unfortunately, businesses are often where creative ideas go to die. Even if you have a great idea about how to solve that branding problem or upgrade your...
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Modern marketing requires storytelling tactics and a cross-channel approach that they didn't teach us in school. When I was a newbie content marketer, mostly writing blog posts and e-books, I never would have guessed that a podcast would one day be part of my job.
But if one thing's certain in...
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We recently released our fourth annual “State of Marketing” research report. The report, which combines data collected from more than 3,500 marketing leaders around the world, revealed valuable insights.
Buckle your seat belts, because marketing’s terrain is changing. The data in the report showed...
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During the holiday season, smart retail marketers know that they have a unique asset that only they can put to use - customer data in their CRM. To boost holiday sales, CRM data can help grow every retailer's customer base by targeting shoppers directly on Google and Facebook.
2017 is coming to a...
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The winter holidays will be here before you know it. I’m talking about Black Friday, Cyber Monday, Small Business Saturday, Free Shipping Day, and Christmas itself.
These are some of the most important days of the entire year for marketers. And because all of these days fall in a tightly condensed...
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Whether you are jumping into your first promotional email campaign or are a long-time veteran of email marketing strategy, there are factors you have to consider every time you begin planning a new email campaign.
Ignore one of these factors and you’re likely missing out on customers, conversions,...
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People are more than a demographic or persona, and the customer journeys you develop should cater to them on a deeper level than branding them a “soccer mom,” “young professional,” or “C-suite executive.” But how do you create a journey for Gary, who watches product review videos on his ride to...
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