Many organizations have a two-tiered sales process. One team is focused on qualifying inbound leads from marketing (MQLs), and the other team is focused on closing business (revenue). This structure exists to maximize pipeline creation and increase sales team productivity.
While some companies...
Read More
Today’s buyers are changing their habits. While they once reached out to sales reps at the beginning of their research process, they’re now waiting until much later in the sales process to come forward. In fact, according to DemandGen, 90% of business buyers say when they’re ready to buy, they’ll...
Read More
Dreamforce 2013 has come and gone, but the event is one we won't soon forget.
This year we tracked over 136,000 mentions at the Dreamforce Social Media Command Center during the 4 day event and over 200,000 in the month of November. That's a 45% increase in conversations over...
Read More
Though the beauty of social media is its two-way conversation value between brands and consumers, there is plenty of room for one-way, push communication that comes directly from the brand. But there's a lot to consider before sending a Tweet or posting to Facebook.
This week we're taking a...
Read More
What level of clearance do you need to get a glance at marketing's editorial calendar? Smart businesses keep their content organized. Whether your employee count is a dozen folks or a few thousand, the editorial calendar should be a required asset of any marketing team bent...
Read More
MyCorporation's Talia, Dana, and Deborah in front of the tree
A few years ago, I was sitting in my office one chilly December morning (it was maybe 60 degrees outside – the California version of cold), and particularly feeling the holiday spirit. I loved walking into the office every morning...
Read More
While Salesforce1 and the Internet of Customers led the buzz at this year's Dreamforce, there was a second topic that has even more impact, but it's sublime. The phrase "Managed Customer Experience" came up in a number of keynotes and sessions, and it's the true heart...
Read More
Nearly three years into the branded content revolution, many B2B brands have recognized the need to move beyond the white paper and into broader content efforts to build awareness and engage their audiences.
But many of the tools and platforms treat the processes for creating B2B and B2C...
Read More
If there is little-to-no activity on your social media pages, it’s likely you haven’t figured out how to attract prospects and build community with your target audience.
Every small business owner should know the 6 C’s of social media marketing; The first step is to connect through social media,...
Read More
