When you hear the words ‘video marketing’, you likely think about your efforts on YouTube or the latest video you’ve seen from a popular brand, but I want to get you thinking about using video for sales enablement and generating pipeline.
In fact, I’ve got a terrific example to share about how...
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It’s common knowledge that sales and marketing don’t always get along. With scuffles over lead quality, revenue attribution, and lead assignment, it’s often a miracle if your two teams are even on speaking terms. And unfortunately, if neither team is willing to compromise, this can easily spiral...
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Your marketing team is riding the wave of video. They are creating videos and distributing them through channels like YouTube, Slideshare, your blog, and paid media opportunities. But they are completely ignoring LinkedIn.
This creates an opportunity for sales reps and executives to use existing...
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Three out of four marketers believe that marketing changed more in the last two years than in the prior 50 years, according to this study. I see three key reasons why:
Tsunami of data, especially unstructured data
Explosion of social media
Advent of mobile devices – especially...
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Athough Dreamforce is all about the human, face-to-face experience, there was still plenty of news on the data front, especially for marketers. Here are three insights.
1. It's still all about the data
Data.com's Andy MacMillan discussed increasing data quality during the Data.com keynote....
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Building a business from the ground up is no easy task. Aside from finding start-up capital, capable employees, and customers to service, entrepreneurs have to consider how to best streamline their business and marketing efforts to work smarter.
Listed below are four tech tools that can help you...
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When the legendary radio brand, National Public Radio (NPR), decided to pull in more listeners, they needed a low-cost/high-visibility strategy that could generate results. Creating content that delivered real value to potential listeners was the perfect solution, but it required NPR to really...
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Communities are bigger than social networks like Facebook. In fact, social networks are just one type of community, albeit one of the most recognizable ones on the web today. Other community types include user groups, special interest forums and message boards, chat rooms, and even "virtual...
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Once you have leads in your pipeline, how do you nurture the leads? With so many industries cutting back on field sales, creating content that answers buyers’ needs and questions throughout their buying process is an effective way to nurture leads and speed up sales cycles. This is content...
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