Today's back to work essay is, What I Did on My Dreamforce 2013 Vacation. OK, Dreamforce wasn't really a vacation. I was writing, working and walking over 30 miles in four days, but it was more fun than some family vacations I can remember.
Even if you didn't make it to San Francisco,...
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Athough Dreamforce is all about the human, face-to-face experience, there was still plenty of news on the data front, especially for marketers. Here are three insights.
1. It's still all about the data
Data.com's Andy MacMillan discussed increasing data quality during the Data.com keynote....
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While Salesforce1 and the Internet of Customers led the buzz at this year's Dreamforce, there was a second topic that has even more impact, but it's sublime. The phrase "Managed Customer Experience" came up in a number of keynotes and sessions, and it's the true heart...
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view from above Dreamforce by Fergus Griffin
One of the greatest parts of Dreamforce is you get a bit of time to think about strategy away from the pandemonium of your office. It works on three fronts - you hear big ideas in keynotes, learn about the technologies in sessions, and see companies...
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Fun at the Marketo booth
For a marketer, Dreamforce has a fantastic expo floor. Not only do you get to see the latest tools to better integrate marketing and sales, you get to observe the lead generation process in action for a huge number of companies. As you walk the exhibit floor this week...
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The biggest news on the marketing front from today’s keynote was demonstration of the infrastructure that will connect the Marketing Cloud to the “Internet of Things.” Salesforce calls it “The Internet of Customers,” which fits perfectly considering that massive collection of data will allow both...
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I'm expecting all kinds of news this year at Dreamforce, between everything mobile and ExactTarget in the Marketing Cloud. This is my 3rd time at Dreamforce, I went in 2008 and again last year. My trip here from Boston was kind of a disaster, but that had no impact on the three things...
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