All marketers know the feeling. You've crafted the perfect Facebook post, worked hard to design an email, or sent an impeccably timed SMS campaign, and the audience response was far from your hopes. When you send marketing communications that no one reads or engages with, it can feel like...
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On Thanksgiving - your mouth full of stuffing, the smell of pie wafting through the room - did your smile conceal a nagging anxiety? Despite your best efforts to push all work-related thoughts from your brain, was the question, “What the hell is our content team going to make next year?” running...
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If an Internet connection can be likened to the front door of a house, we can have fun getting metaphorical with the various rooms in the house. The home office is where work gets done. The kitchen is where thought leaders are cooking things up. And the bathroom is the wasteland of terrible...
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It was about 18 months ago when our team realized we were sitting on a gold mine. The currency: customer compliments. Positive words from clients would come in the form of thank you emails, Facebook and Twitter shout outs and phone calls. One day it dawned on us that it would be a good idea to...
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We hear it all the time: companies are impressed with the capabilities of marketing automation, but they just don't feel like it's the right time to implement.
According to SiriusDecisions, marketing automation adoption is expected to increase 50% by 2015 — meaning that within the next two...
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view from above Dreamforce by Fergus Griffin
One of the greatest parts of Dreamforce is you get a bit of time to think about strategy away from the pandemonium of your office. It works on three fronts - you hear big ideas in keynotes, learn about the technologies in sessions, and see companies...
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Dreamforce provides a visual spectacle that takes over the city of San Francisco for an entire week. Among the litany of jumbo screens, stages, lounges, and dancing mascots, one piece of real estate sticks out from the rest: the Salesforce Social Media Command Center. This hub of all things...
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Marketing is now a data science. Companies that blog and create more content generate 67% more leads per month than those who don’t. Those metrics make it clear that you need to be producing quality content consistently. Without investing in the right types of content, the right types of...
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Fun at the Marketo booth
For a marketer, Dreamforce has a fantastic expo floor. Not only do you get to see the latest tools to better integrate marketing and sales, you get to observe the lead generation process in action for a huge number of companies. As you walk the exhibit floor this week...
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