At Salesforce, we are very fortunate to have an incredibly talented and dedicated group of guest bloggers that share their insight, research, and expertise on this blog every week. With an dynamic mix of experience and expertise, these bloggers help create the rich ecosystem of knowledge and ideas...
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As a blog editor, I find that -- even more than recruiting writers, adding calls to action, creating editorial calendars, and searching for great photos -- I'm helping writers come up with "sharable" content ideas and innovative ways to format their posts.
A great blog is needs...
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Along with losing weight and breaking bad habits, each year many people make a resolution to do more good in their community. What does that have to do with social media?
I truly believe that social media has the power to make the world a better place -- and many others believe that too. 98% of...
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Before your HR team uses social media to promote new job postings and seek out job candidates, they must think about how they're portraying their brand on social channels. What impression will job candidates get when they look at your website and social profiles?
Showcasing yourself is a key...
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Today's back to work essay is, What I Did on My Dreamforce 2013 Vacation. OK, Dreamforce wasn't really a vacation. I was writing, working and walking over 30 miles in four days, but it was more fun than some family vacations I can remember.
Even if you didn't make it to San Francisco,...
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From Facebook best practices to email marketing stats to content marketing tips, this year was filled with great marketing content and helpful ways to do your job better.
We've pulled together our most-visited marketing blog posts from 2013 covering all of these topics and more. Bookmark this...
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The marketer’s toolset and the consumer’s mindset are inextricably linked, and yet even with the growing number of tools at our disposal, we don’t always understand what’s going on in our customers’ heads. Buyer preferences are changing rapidly, and marketers are expected to be able to cater...
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92 percent of B2B customers watch online video and 43 percent of B2B customers watch online video when researching products and services for their business, according to this Inc. article. Video engages multiple senses, resulting in deeper engagement.
In addition, CK Kerley, mobile marketing...
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Over the years, you may have used magazine subscription demographics or Nielsen ratings to determine when and where to spend your advertising dollar. Despite enhancements in these techniques, however, they have remained a rather imperfect science. Social media ads, however, provide a powerful...
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